Campaign Builds on $400,000 Raised Over Two Years and Unleashed Brands Foundation’s $1 Million Commitment to Blood Cancer United’s Dare to Dream Project
DALLAS, Sept. 1, 2026 /PRNewswire/ — Unleashed Brands Foundation, the charitable affiliate of youth enrichment platform Unleashed Brands, is calling on families to join the fight against pediatric cancer. For the third consecutive year, the foundation is teaming up with Urban Air Adventure Park and Blood Cancer United (formerly The Leukemia & Lymphoma Society) to “Sock it to Cancer” throughout September in recognition of Childhood Cancer Awareness Month.
Throughout September, 25 cents from every pair of limited-edition “Sock It to Cancer” socks sold in parks and online will be donated to support research into pediatric cancer research, advocacy and care.*
Making an Impact this Childhood Cancer Awareness Month
Pediatric blood cancers remain one of the most urgent challenges in childhood cancer care, accounting for 40% of all pediatric cancer cases, yet only 5% of cancer drugs have been approved for first time use in children – a treatment gap that leaves families with fewer options and less hope than they deserve.
It’s a challenge the Unleashed Brands Foundation has committed to helping address. In 2025, the Foundation pledged $1 million over five years to Blood Cancer United’s Dare to Dream Project, its flagship initiative focused on transforming treatment and care for children with blood cancer.
Sock It to Cancer brings that commitment into communities across the country, giving families a simple way to be part of the fight. Together, Unleashed Brands Foundation and Urban Air are uniting families to help fuel research, advance treatments and support families so kids facing blood cancer can have more moments, more milestones and more dreams fulfilled.
“Our brands have the privilege of being part of millions of families’ lives, and we believe that comes with a responsibility to show up for kids when they need it most,” said Michael Browning Jr., Founder and CEO of Unleashed Brands and Co-Founder of the Unleashed Brands Foundation. “Sock It to Cancer gives families across our community an opportunity to come together around something much bigger than any one park or brand. As we enter the third year of this campaign, we’re proud to continue building on our commitment to Blood Cancer United and helping create a future where every child has the opportunity to learn, play, grow and achieve greatness.”
How Families Can Get Involved
From September 1-30, every family that walks through Urban Air’s doors has a chance to take a stand against pediatric cancer, building on the $400,000 already raised over the past two years of the partnership. Here’s how to take part:
- Purchase Limited-Edition Socks: Every pair of “Sock It to Cancer” socks sold in parks and online during September directly funds Blood Cancer United research for childhood cancers.
- Participate Through the KidHub App: New Urban Air guests, and any guest who downloads the new KidHub app can join in for less – get a $15 Unlimited Play ticket bundled with a pair of “Sock It to Cancer” socks.
- Regional Hero Program: Urban Air and Blood Cancer United are supporting the families already fighting this battle through a new Regional Hero program, honoring 12 heroes across Urban Air regions who have been affected by pediatric blood cancer. Each hero and their family will be invited to enjoy a day at their local Urban Air Adventure Park, where they’ll get to wear the 2026 “Sock It to Cancer” socks alongside their community.
*Up to $200,000 will be donated, based on 25 cents from the sale of each pair of socks at Urban Air locations from Sept. 1–30, 2026.
For more information on the Unleashed Brands Foundation, visit InvestInKids.org.
About the Unleashed Brands Foundation
Established in 2023, Unleashed Brands Foundation aims to empower at-risk youth and provides them with the resources needed to successfully transition to adulthood through education, financial support, and in-person volunteerism. Having supported youth and youth-focused charities since 2011, Unleashed Brands remains invested in helping kids learn, play and grow and achieve greatness. To learn more about Unleashed Brands Foundation’s work and how it transforms lives, please visit InvestInKids.org.
About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air, The Little Gym, Sylvan Learning, Snapology, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 15 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.
About Urban Air Adventure Park
Urban Air Adventure Park is the nation’s #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 400 parks open or under development. Founded in 2011 with a higher purpose to help kids have fun while achieving activity goals that safely enhance their social and physical skills, Urban Air continues to lead the family entertainment industry through innovation and nationwide expansion. For more information, visit www.UrbanAir.com.
About Blood Cancer United®
Blood Cancer United® (formerly The Leukemia & Lymphoma Society) is the largest global nonprofit focused on blood cancer patient support, research, and advocacy. Since their founding in 1949, the organization has consistently evolved to better serve people affected by all 100-plus types of blood cancer. Blood Cancer United funds innovative research, offers free resources and personalized support, and advocates at state and national levels for more accessible and affordable healthcare for all patients. To learn more, visit www.BloodCancerUnited.org.
Media Contact: Katrina Arsenijevic, Fishman Public Relations, karsenijevic@fishmanpr.com or 847-945-1300
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SOURCE Unleashed Brands
