Free Masterclasses and Expert Tips from the Novotel 37 Collective inspire guests to Sleep Better, Eat Well, Move More and Meet with purpose
PARIS, Sept. 3, 2026 /PRNewswire/ — What if living better didn’t require a complete lifestyle change? Novotel is on a mission to prove that small, simple habits repeated every day, can help people feel healthier, more energised, and more connected.
This September, Novotel is launching the inaugural Novotel Longevity Week – an annual global celebration focused on helping people live longer, fuller and happier lives through realistic daily rituals that fit naturally into everyday routines.
Taking place during the 37th week of the year (7th-13th September 2026), the timing is no coincidence. Improving by just 1% each day compounds into a 37-fold transformation over a year. Week 37 is where that thinking becomes action.
Longevity: A global consumer need
Understanding the increasing importance of longevity in people’s lives, Novotel conducted a global consumer study with 13,000 respondents in 12* countries worldwide.
Novotel’s global longevity study reveals consumers are becoming increasingly focused on their long-term health, with more than seven in ten (71%) saying they are more interested in their future wellbeing than they were five years ago. Yet while people clearly understand the foundations of a healthier life, citing a balanced diet (64%), good-quality sleep (62%) and regular exercise (60%) as the most important factors for longevity, many admit they struggle to put these habits into practice. In fact, three quarters (76%) wish they lived a healthier lifestyle, while almost half say they would like to improve their sleep (45%) and exercise habits (47%).
At the same time, consumers are navigating an increasingly crowded wellness landscape. Two thirds (67%) agree that social media makes it harder to know which health advice to trust, and more than one in three (37%) admit they have followed a sleep trend only to later discover it was not backed by science. Despite this, nearly two thirds (62%) remain confident in their ability to distinguish genuine advice from misinformation online, reaffirming the need for expert insights from the Novotel 37 Collective.
Novotel’s findings also highlight the important role travel can play in supporting wellbeing. More than half (51%) say they feel more relaxed when on holiday, while around one in four report sleeping better than they do at home (24%). The benefits extend beyond the trip itself, with holiday wellbeing boosts lasting an average of almost six days (5.6 days) after returning home.
Commenting on the study, Jean-Yves Minet, Global Brand President, Novotel, said: “These findings reinforce the growing importance of wellbeing as consumers around the world place greater emphasis on longevity, with sleep, health and everyday lifestyle habits increasingly viewed as essential foundations for living longer and living better.
“Against this backdrop, initiatives such as Novotel’s Longevity Week are more important than ever, helping to spotlight the practical, science-backed habits that support long-term wellbeing and empowering people to make small, achievable changes that can have a lasting impact on their health.”
The Longevity Week Experts: Meet the Novotel 37 Collective
Leading the week is a hand-picked group of athletes, experts and creators, each embodying a pillar of everyday longevity – The Novotel 37 Collective:
- Kauli Vaast: Olympic gold medallist surfer from Tahiti, championing the Move pillar and the power of movement, nature and consistency.
- Alfie Steiner: British food creator making plant-forward eating flavour-packed and easy to recreate at home; discover a collection of his recipes HERE.
- Olivia Arezzolo: Australia’s leading sleep expert and bestselling author sharing simple ways to improve rest, recovery and everyday energy.
- Javier Pastore: Former Paris Saint-Germain footballer bringing insights on performance, focus and human connection from the highest level of sport.
- Kaushiik Subramaniam: Ocean photographer and marine conservation biologist, and Novotel’s Ocean Defender since June 2026, capturing the marine life Novotel is protecting with WWF France – proof that small steps count for the planet, too.
One Week. Four Pillars of Longevity. A lifetime of impact.
Anchored in Novotel’s Longevity Everyday vision, the week is built around four daily pillars – Eat, Sleep, Move and Meet – with free expert-led talks, masterclasses and live sessions streaming on Novotel’s Instagram and YouTube channels every day, available in-hotel and at home:
- Monday 7 September: a Longevity Talk with Alfie Steiner and Kaushiik Subramaniam on the surprising benefits of marine ingredients – and why what we eat, and the health of the ocean are connected
- Tuesday 8 September: a movement masterclass with Olympic gold-medallist Kauli Vaast – a simple warm-up routine to build into any morning
- Wednesday 9 September: a live cooking class with Alfie Steiner, featuring plant-forward recipes anyone can recreate at home
- Thursday 10 September: a breathwork and better-sleep session with Olivia Arezzolo
- Friday 11 September: Javier Pastore on connection, balance and recovery – with a first hint of an exciting new chapter in the Novotel and Paris Saint-Germain story, launching globally straight after Longevity Week.
Alongside the expert sessions, content creators around the world will share honest glimpses of the small routines that support their own wellbeing, while daily challenges will invite everyone to join the conversation – with prizes to be won throughout the week.
In Hotels & Beyond
Longevity Week comes to life across Novotel’s 630+ hotels worldwide, with in-stay experiences, family activities and QR-enabled wellbeing content guests can take home. Throughout the week, guests can also discover Oh My Greens!, Novotel’s plant-forward dining programme, which rewards ALL Accor loyalty members with points whenever they choose a plant-forward dish at participating Novotel restaurants.
“Longevity Week is about making wellbeing feel approachable again. Small actions – sleeping better, moving a little more, eating more consciously or genuinely connecting with people – can have a powerful impact over time,” said Jean-Yves Minet, Global Brand President, Novotel. “Half of today’s five-year-olds could live to 100. The real question is no longer about living longer; it’s about living better. At Novotel, we believe the answer starts with the smallest of habits, repeated every day. Longevity Week is our invitation to the world to start now.”
Longevity Week marks the beginning of a new annual tradition – a moment for everyone, everywhere, to take one small step toward a longer, fuller life. Because longevity isn’t about perfection. It’s about progress.
Follow the week live at novotel.com, @novotelhotels on Instagram and on YouTube.
Notes to Editors
*Survey conducted with OnePoll in August 2026.
13,000 respondents in: UAE, Australia, Brazil, France, UK, India, China, Singapore, Thailand, Türkiye, USA and Vietnam.
About Novotel
Novotel Hotels, Suites & Resorts champions “Longevity Everyday”, a vision grounded in the belief that small daily habits help people live longer, fuller and happier lives. Designed for modern travellers and families alike, Novotel hotels create environments that support better living through sleep, food, movement, and connection. Spacious rooms, balanced dining, welcoming social spaces, and intuitive design combine to help guests recharge and maintain healthy routines while traveling. In 2024, Novotel established a partnership with the World Wide Fund for Nature (WWF) to champion the protection and restoration of the world’s oceans through science-based action and conservation projects. Novotel, which has over 630 locations in 70 countries (including Novotel Suites and Novotel Living), is the founding brand of Accor, a world leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.
novotel.com | all.com | group.accor.com
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