The high-performance nutrition brand expands its product portfolio into the ready-to-drink category, extending the momentum of its recent Level-Up campaign.
NEW YORK, Sept. 22, 2026 /PRNewswire/ — MET-Rx® announces the launch of the MET-Rx 44g High Protein Shake, marking the brand’s entry into the ready-to-drink category. The new lineup is available in three flavors: Strawberry Shortcake, Vanilla Milkshake, and Chocolate Milkshake. Each shake delivers 44 grams of protein, 6 grams of fiber, five key nutrients, and up to 2,500 mg of electrolytes per bottle, combining high-protein nutrition with recovery support.
For over 30 years, MET-Rx has been synonymous with gym culture and protein innovation. The brand’s recent Level-Up campaign, anchored by multi-year brand ambassador John Cena, continues to evolve with this launch. The category expansion will be supported by exciting new content featuring Cena in an animated, video-game-inspired format, showcasing his charismatic personality and strong brand affinity. The campaign is designed to energize goal-seekers nationwide with the confidence to pursue their fitness goals alongside MET-Rx.
“MET-Rx remains my go-to for recovery after any tough workout,” said John Cena, actor and entrepreneur. “The new 44g shake packs high protein with fiber and electrolytes for recovery, making it easier than ever to get the protein and essential nutrients I need. Plus, they taste great!”
The MET-Rx 44g High Protein Shake is available now at Walmart, Walmart.com and Amazon at a suggested retail price of $3.47 per 14-ounce bottle, with additional retail expansion planned in the coming months. Prices and availability may vary by retailer.
“MET-Rx’s new RTD shake is a real step forward in how we help people meet their protein goals, pairing high-quality protein with added benefits like hydration support, all in one convenient bottle,” said David Del Pozo, Chief Innovation Officer at 1440 Foods. “Accessible nutrition matters more than ever, and this launch makes getting high-protein nutrition as effortless as grabbing a bottle.”
This category expansion strengthens MET-Rx’s authority in the health and wellness space, with more innovative launches planned for 2027. For the latest MET-Rx news, follow the brand on Instagram and TikTok at @officialmetrx.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
About MET-Rx
MET-Rx® has dedicated over 30 years of research to developing the best workout fuel. MET-Rx® has always and will always focus on the power of protein and other important nutrients for workout enhancement. Our proprietary protein blends support exercise recovery and provide your body with important amino acids to fuel your muscles, while our innovative sports nutrition product line takes care of your pre-intra-post workout.
About 1440 Foods
1440 Foods is a sports and active nutrition company with a focused portfolio of accessible, great-tasting health and wellness brands dedicated to championing active nutrition to fuel your potential everyday: Pure Protein® high protein nutrition bars, powders, shakes, and snacks; Body Fortress® high efficacy protein powders; MET-Rx® high-performance meal replacements; FITCRUNCH®, a line of delicious high protein bars and snacks. 1440 Foods brands can be purchased online at Amazon, or at a wide range of grocery, pharmacy, and convenience store chains nationwide such as Walmart, Target, Kroger, Meijer, Walgreens, CVS, and convenience store chains. To learn more about 1440 Foods, visit www.1440Foods.com.
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SOURCE MET-Rx
