Joelle Apilado Cruz named Senior Vice President, Supply Management – Americas; Bonty Escallon named Vice President, Supply Management – Europe
SAN JOSE, Calif., Sept. 3, 2026 /PRNewswire/ — Classic Vacations®, in partnership with TBO.COM, has announced the promotions of two longtime Classic leaders to expanded roles supporting the global supply business. Joelle Apilado Cruz has been named Senior Vice President, Supply Management – Americas, and Bonty Escallon has been named Vice President, Supply Management – Europe.
The appointments come as TBO and Classic continue to align their supply management structures for scale, including the formal establishment of an Americas region. In their expanded roles, Cruz and Escallon will lead the supply business for their respective regions.
Cruz, who has been with Classic Vacations for nearly 25 years, brings market expertise, enduring and trusted partner relationships, and extensive experience developing and growing luxury travel products. As leader of the Americas region, she will have responsibility for supply strategy, supplier partnerships, contracting across existing and new destinations, and portfolio growth across air, hotels, experiences, and travel protection for both Classic and TBO.
Escallon brings nearly 30 years of experience with Classic Vacations, along with extensive knowledge of Europe’s luxury travel landscape, deep supplier relationships, and a long track record of driving growth. As Vice President, Supply Management – Europe, she will lead the supply business across Europe, bringing together portfolio strategy, supplier partnerships, contracting, and product development to expand opportunities throughout the continent.
“These appointments mark an important step in creating a unified, high-performance global supply organization,” said Peter Palli, Chief Supply Officer, TBO.
Together, Cruz and Escallon bring decades of market expertise and supplier relationships to the broader enterprise, strengthening the global supply business while continuing to shape the portfolio and partnerships that support Classic Vacations’ travel advisor community.
About Classic Vacations
Classic Vacations began as Classic Hawaii in 1978 and has grown to serve hundreds of destinations globally. Today, Classic remains true to its advisor-first legacy and operates as a full-service B2B2C luxury travel company with a strong network of high-value travel advisors and deep ties with major consortia, including Virtuoso, Signature, and Travel Leaders Network. Professionally managed, the company leverages an expert call center to deliver premium white-glove service across hotels, air, experiences, car rentals, and travel protection, specializing in complex luxury itineraries. Classic also invests in technology to offer travel advisors the option and convenience of online booking as well. Visit classicvacations.com or call 1 (800) 221-3949 for more information.
About TBO
TBO.COM is one of the world’s leading B2B travel distribution platforms, connecting 200,000+ Travel Advisors with over 1 million Suppliers across 100+ countries.
A publicly listed company on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE), TBO offers a diversified, multi-product travel portfolio spanning hotels, air, rail, transfers, sightseeing, car rentals and cruises apart from Ai enabled luxury journeys, trip planning and assistance tools. Through strategic acquisitions of leading travel platforms including Classic Vacations (USA), Jumbonline (Spain), and Bookabed (Ireland), coupled with advanced technology and AI-driven solutions, TBO continues to empower its global partners, drive innovation and accelerate sustainable growth.
Media Contact
Quinn PR
ClassicVacations@quinn.pr
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SOURCE Classic Vacations
