Investment will expand production and innovation as WILDE builds on more than $100 million in sales and a footprint of 35,000+ retail locations nationwide
LEXINGTON, Ky., Oct. 22, 2026 /PRNewswire/ — WILDE, the brand challenging the traditional snack aisle by building salty, craveable snacks from all-natural chicken breast, today announced a $40 million investment from S2G Investments (S2G). The funding will catapult WILDE’s next phase of growth across product innovation, manufacturing, and brand building as the company expands its position in the fast-growing protein snacking category.
The investment comes as WILDE enters its next chapter, with the scale to reinvent what snacking can be on a much bigger stage. The company has surpassed $100 million in sales, expanded to more than 35,000 retail locations nationwide, and recently opened a 130,000-square-foot production facility, the only USDA-regulated salty snack manufacturing facility in the world. The new facility expands WILDE’s production capacity sixfold as the brand continues to grow.
The new capital from S2G will fuel that momentum, enabling WILDE to scale production and extend its nutrient-dense, protein-forward approach beyond its core Protein Chips. Following the recent launch of Protein Crackers, the company has additional snack formats in development designed to bring WILDE’s approach to more occasions and consumers. The investment will also support an evolution of the brand’s visual identity, packaging, and marketing capabilities.
“Building WILDE has never been easy. We started this company to prove that protein snacks don’t have to taste like punishment, and we’ve spent years betting on an idea that didn’t fit neatly into the snack aisle. We stuck with it, built something people crave, and this investment proves that hard work and conviction pay off. Now we have the firepower to go bigger, move faster, and shake up a whole lot more of the snack aisle,” said Jason Wright, Founder and CEO of WILDE.
S2G’s investment comes as consumers increasingly seek snacks with more functional nutritional value, such as protein. For S2G, WILDE’s growth, retail footprint, and expanding product platform create an opportunity to build a larger brand around that shift.
“WILDE has shown you can have better products with high quality ingredients without sacrificing the taste experience that makes people love salty snacks,” said Arthur Chow, Principal, Food & Agriculture at S2G. “Jason created a standout product with Protein Chips, but what excites us most is the opportunity ahead as a snacking platform. Protein Crackers is among my favorite CPG innovations ever. We’re excited to partner with Jason and the team as WILDE scales into a household brand.”
About WILDE
Founded in 2015 by Jason Wright, WILDE is reimagining the salty snack aisle with chips and crackers made from real chicken breast, egg whites, and bone broth. WILDE Protein Chips and Protein Crackers deliver 10+ grams of protein per serving, bringing together satisfying crunch, craveable flavors, and ingredients that set them apart from traditional snacks.
Based in Lexington, Kentucky, WILDE is built on a simple idea: people should be able to enjoy the snacks they love while getting more from every bite. From familiar favorites to new flavor combinations, the brand puts taste at the center of its approach to innovation, creating snacks that surprise people with what they’re made from and keep them coming back for how they taste.
WILDE is available at more than 35,000 retail locations nationwide and online at wildebrands.com.
About S2G Investments
S2G Investments is a multi-asset investment firm focused on scaling durable, market-defining businesses across food & agriculture, energy, and oceans. We provide capital and value-added resources to companies commercializing solutions designed to improve efficiency, resilience, and long-term value across industries powering the global economy. Through fit-for-purpose financing and a systems-focused investment approach, S2G is committed to driving measurable, sustained outcomes with tailored solutions that span late-stage venture, growth equity, structured finance, and infrastructure. To learn more, visit www.s2ginvestments.com or connect with us on LinkedIn.
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SOURCE WILDE
