The experienced executive brings more than 25 years of leadership across supply chain, logistics, technology, and operations to support the company’s continued growth.
VERNON HILLS, Ill., Oct. 22, 2026 /PRNewswire/ — Diversified Foodservice Supply (DFS), a leading distributor of commercial kitchen equipment, replacement parts, and supplies, today announced the appointment of Chris Cassidy as Chief Operating Officer. Cassidy brings more than 25 years of executive leadership experience spanning global supply chain management, logistics technology, and operations.
Throughout his career, Cassidy has served as CEO of two companies and held senior executive roles across the technology, logistics, and healthcare sectors. His background includes more than a decade with global healthcare leader GSK, where he directed international logistics operations. He subsequently led global healthcare logistics strategy at UPS and served as Chief Revenue Officer at Trax Technologies.
Most recently, Cassidy served as President and CEO of ConData, a global freight audit and analytics firm. Prior to that, he was CEO of Mojix, a supply chain software company, guiding the business through its merger with Seagull Software.
“Chris brings extensive operational expertise, technology experience, and a proven track record of leading and growing organizations,” said Lev Peker, Chief Executive Officer of Diversified Foodservice Supply. “His background in global logistics and supply chain management will be instrumental as we strengthen our distribution capabilities, improve service for our customers, and position DFS for long-term growth.”
As Chief Operating Officer, Cassidy will oversee DFS’s Distribution, Customer Service, Project Management Office (PMO), Human Resources, and Marketing Operations. In this role, he will focus on driving accountability, strengthening operational execution, and aligning DFS’s operating capabilities with commercial priorities to better serve customers and support continued growth. His leadership will help build on DFS’s legacy by reinforcing a customer-first culture of operational excellence focused on delivering the right product, at the right price, with the right delivery.
“Processes and systems are vital to operational excellence, but their primary purpose is to empower people and deliver tangible value to the customer,” said Cassidy. “I look forward to working closely with Lev, our commercial and merchandising teams, and our dedicated operations personnel to build a more connected, resilient, and responsive supply network.”
Cassidy holds a degree in Industrial Engineering from the Georgia Institute of Technology and an Executive Certificate in supply chain management from the Massachusetts Institute of Technology (MIT). His appointment reflects DFS’s continued investment in operational excellence, distribution capabilities, and the infrastructure needed to support expanding customer relationships.
About Diversified Foodservice Supply
Diversified Foodservice Supply (DFS) is a leading distributor of commercial foodservice equipment parts, supplies, and equipment serving operators, service agencies, dealers, resellers, and institutions. Through its portfolio of specialty foodservice brands, including AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited, and Espresso Parts, DFS provides a broad product assortment, industry expertise, and nationwide distribution capabilities to help customers keep their operations running. For more information, visit www.dfsupply.com.
Media Contact:
ERIN BROWN
Senior Marketing Manager
email: ebrown@dfsupply.com
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SOURCE Diversified Foodservice Supply
