Strategic alliance connects Disney PhotoPass®, Disney Cruise Line Photo, and Shutterfly experiences, expands Disney-themed products, and creates a new destination on Shutterfly.com for guests to turn their favorite Disney vacation photos into treasured keepsakes.
SAN JOSE, Calif., Oct. 20, 2026 /PRNewswire/ — Shutterfly and Disney today announced a strategic alliance that names Shutterfly the Official Photo Gift Partner of Walt Disney World® Resort, Disneyland Resort, Disney Cruise Line, and Aulani, A Disney Resort & Spa, creating a more connected way for guests to turn their Disney memories into personalized keepsakes. The alliance brings together two brands focused on helping people preserve memories and celebrate life’s meaningful moments.
During a Disney vacation, Disney PhotoPass Service lets guests stay in the moment while professionally trained photographers capture high-quality, creative photos of everyone together at picture-perfect locations. Now after returning home, guests can more easily turn these camera roll highlights into memorable keepsakes. Starting today, Walt Disney World and Disneyland Resort guests can opt to have their Disney PhotoPass photos automatically appear in their Shutterfly account, making it simple to store, revisit and transform beloved photos into photo books, cards, gifts and other personalized keepsakes that will remind them of the magic for years to come. Guests of Disney Cruise Line and Aulani, A Disney Resort & Spa, will have access to a similar experience starting in early 2027.
As part of the alliance, Shutterfly is also expanding its relationship with Disney Consumer Products to launch new photo gift product categories that give guests even more options to feature their vacation photos. With this expanded assortment – including broadening the portfolio of character-driven offerings and introducing exclusive designs inspired by Walt Disney World Resort and Disneyland Resort – Shutterfly is introducing a new Disney shopping hub on Shutterfly.com, making it easier for guests to explore Disney photo products and collections in one destination.
“We’re honored to be part of the Disney experience, helping guests and fans hold onto the magic long after they return home,” said Emily Whittaker, CEO of Shutterfly. “This alliance creates a seamless connection between the moment and the memory, offering new ways for guests and fans to revisit, share, and celebrate their favorite Disney experiences.”
“Disney PhotoPass and Disney Cruise Line Photo help guests preserve the moments that make Disney Experiences unforgettable, with unique capture experiences and giving everyone the opportunity to be part of the picture,” said Gary Daniels, Senior Vice President, Disney Products & Experiences. “Together with Shutterfly, we’re making it easier for guests to bring those memories into their everyday lives through personalized keepsakes they can revisit and share for years to come.”
On the new Shutterfly.com shopping hub, Disney fans can find a range of new photo books, cards, home décor, games, ornaments and other personalized gifts.
The expanded portfolio includes new Disney Parks-inspired collections available only at Shutterfly.com featuring themes across Walt Disney World Resort – including Magic Kingdom Park, EPCOT, Disney’s Hollywood Studios, and Disney’s Animal Kingdom Theme Park – and Disneyland Resort – including Disneyland Park and Disney California Adventure Park – with additional collections celebrating Disney experiences planned over time. Shutterfly is also expanding product offerings and designs featuring Disney and Pixar characters from Toy Story, Winnie the Pooh, Cars, and Mickey & Friends to help guests celebrate favorite Disney experiences long after their trip concludes.
About Shutterfly
Shutterfly and its family of brands make up one of the leading e-commerce companies for personalized products and custom design. Shutterfly is organized into three divisions: Consumer, Lifetouch and Shutterfly Business Solutions. Our flagship brand, Shutterfly, is the go-to destination of choice to discover, design and purchase unique and personalized items. Learn more at www.shutterfly.com and follow us @shutterfly.
About Disney
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three business segments: Entertainment, Sports, and Experiences.
View original content to download multimedia:https://www.prnewswire.com/news-releases/shutterfly-named-the-official-photo-gift-partner-of-walt-disney-world-resort-disneyland-resort-disney-cruise-line-and-aulani-a-disney-resort–spa-302913112.html
SOURCE Shutterfly
