Veteran entertainment marketing executive brings more than 30 years of experience across film, music, and faith-based entertainment
NEW YORK, Oct. 20, 2026 /PRNewswire/ — Great American Media announced today that Kellie Barnes has joined the company as Vice President of Marketing , bringing more than three decades of entertainment marketing experience spanning film, music, live events and faith-based entertainment.
In her new role, Barnes will bring her expertise in integrated marketing, audience development, strategic partnerships and brand strategy to Great American Media’s growing portfolio.
“Kellie understands how to connect great content with the audience it was created to serve,” said Kaitlyn Haubrich, Chief Brand Officer and Chief of Staff, Great American Media. “She brings a strong combination of entertainment marketing experience, strategic thinking and a real understanding of the faith and family audience. As Great American Media continues to grow, Kellie will be an important part of how we strengthen our brands and reach new viewers.”
Barnes most recently served as Head of Marketing for Smallbone Management/for KING + COUNTRY, where she oversaw marketing, promotions, public relations and partnerships across film and streaming projects. Her work included marketing and PR strategy for music and film releases, documentary campaigns, sponsorships, licensing and audience-growth initiatives.
Prior to that, she spent more than eight years as Director of Marketing at Fathom Entertainment, leading integrated marketing, strategic partnerships and event marketing for theatrical releases and cinema events distributed nationwide. Barnes directed campaigns for theatrical events, live broadcasts, concerts, documentaries and specialty programming and led a team responsible for more than 25 – 30 theatrical events annually.
Earlier in her career, she spent 20+ years with Allied Integrated Marketing, ultimately serving as Vice President of Marketing. There, she launched the company’s specialty Faith Marketing Division and led national and regional campaigns for major motion picture studios including Warner Bros., Paramount Pictures, Lionsgate and Fox Searchlight Pictures.
Barnes’ career has centered on building integrated campaigns that increase brand awareness, strengthen audience engagement and support business growth while working across creative, publicity, digital, production and executive teams.
ABOUT GREAT AMERICAN MEDIA
Great American Media is a leader in faith and family entertainment and one of the fastest-growing entertainment networks on television. Great American Media is home to a growing portfolio of entertainment brands that celebrate faith, family, and country, including Great American Family, the flagship linear network featuring original Christmas movies, romantic comedies, and beloved series; Great American Pure Flix, a leading faith and family streaming service; Great American Faith & Living, the unscripted companion network; GFam+, an app that lets viewers watch anytime, anywhere; and Pure Flix Familia, a Spanish-language streaming service featuring original and curated entertainment that celebrates Latino culture, faith, and family traditions.
Established in June 2021 by Bill Abbott and a group of U.S.-based family offices, Great American Media reaches audiences through cable television, streaming services, YouTube TV, and the GFam+ app. Across its expanding portfolio, the company delivers original movies, series, and family-friendly programming, connecting audiences with uplifting entertainment rooted in faith, family, and country.
MEDIA CONTACT:
Debbie Davis
C: 512.537.1414
E: media@crosswindpr.com
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SOURCE Great American Media
