The Original Waterproof Jewelry Brand® puts its claim to the test with $760,000 in jewelry ahead of its first-ever designer collaboration with fashion designer Amari Carter of Netflix’s Next In Fashion.
NEW YORK, Oct. 20, 2026 /PRNewswire/ — Hey Harper, the female-founded original waterproof jewelry brand, loved by “It Girls” across America, is marking its 8th birthday by pausing all sales for 24 hours to put 8,000 pairs of its signature Dazzling Long Earrings ($760,000 total retail value) on U.S. consumers, no purchase required. The activation addresses widespread consumer frustration with tarnishing jewelry, backed by a survey of ~1,000 U.S. women:
- 86% experienced a jewelry issue in the past year.
- ~40% had jewelry turn their skin green or discolored.
- 68% stopped wearing pieces after they tarnished or faded.
- ~$25 billion spent annually on jewelry that tarnishes or fails.
“Turning eight is a big deal, and we wanted to prove that affordable jewelry shouldn’t fall apart. Instead of a sale, we are closing the store for 24 hours and putting 8,000 pairs straight into people’s hands, no purchase required.” — Catarina Oliveira, Founder of Hey Harper
Waterproof: Proof, Not Just a Promise
Founded in 2018, Hey Harper uses marine-grade stainless steel coated in 14K gold PVD. Unlike traditional gold plating, PVD molecularly fuses color to metal to resist tarnishing, fading, and water through everyday wear.
A New Chapter: Designer Collection with Amari Carter
On October 22, Hey Harper will launch its first-ever designer collaboration with Amari Carter of Netflix’s Next in Fashion. The collection features butterfly motifs and asymmetrical morphed circular designs across rings, earrings, bracelets, and necklaces.
“The inspiration is deeply personal. Partnering with Hey Harper allows me to share a story of transformation through durable, wearable design.”— Amari Carter, Fashion Designer
How to Participate in the Birthday Giveaway
On October 20, visit heyharper.com to claim a pair of Dazzling Long Earrings for $5 shipping.
ABOUT HEY HARPER
Founded in 2018 by Catarina Oliveira, Hey Harper is the original waterproof jewelry brand. Made from marine-grade stainless steel with 14K gold PVD coating, its durable pieces are available nationwide through direct-to-consumer, Target, Amazon, and soon Walmart.
www.heyharper.com | @heyharper
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Media contact: delilah@dripcomm.com | DripComm
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SOURCE Hey Harper
