BOSTON, Oct. 6, 2026 /PRNewswire/ — Second Avenue Capital Partners (SACP), a Schottenstein affiliate and leading provider of asset-based loans and structured financing solutions, announced today that it has provided an $8,000,000 Senior Secured Revolving Credit Facility to IT’SUGAR, one of the world’s largest specialty candy retailers. The new facility supports IT’SUGAR’s working capital needs and provides incremental liquidity to drive growth.
Founded in 2006, IT’SUGAR operates over 100 locations throughout the United States and Canada. With one of the most expansive confectionery assortments in specialty candy retail, the company offers an immersive shopping experience through a curated product mix and an entertainment-first approach. In addition to its established store and e-commerce channels, IT’SUGAR recently launched a wholesale business that expands the distribution of its branded and differentiated merchandise.
“IT’SUGAR was created to satisfy a universal sweet tooth through a variety of bold and iconic merchandise you can’t find anywhere else,” said Ryan Nelson, CEO of IT’SUGAR. “As we pursue growth across both new and existing channels, it is essential to have a financing partner that understands merchandising, execution, and our broader strategic priorities, and SACP was the clear choice when we decided to establish a new lending relationship.”
“IT’SUGAR has done a remarkable job building brand awareness through distinctive product lines and engaging customer experiences,” said Andrew Prunier, Founding Member and Head of the Portfolio Team at SACP. “The leadership team has a strong track record of creating dynamic shopping environments, capitalizing on trends, and leveraging partnerships with leading brands to offer differentiated products. Our partnership provides IT’SUGAR with greater flexibility to invest in productive inventory and execute strategic initiatives.”
This transaction highlights SACP’s expertise in providing tailored financing solutions to consumer-facing brands navigating an evolving marketplace. By leveraging extensive industry expertise and a collaborative approach, SACP helps clients achieve their immediate goals while laying a strong foundation for sustained, long-term success.
About Second Avenue Capital Partners – Second Avenue Capital Partners, LLC, a Schottenstein affiliate, specializes in asset-based loans for the broader retail and consumer products industry. Serving middle-market companies, SACP leverages the experience of retail operators, product merchants, and lenders to deliver customized capital solutions. A unique merchant perspective allows SACP to recognize and unlock value in assets that other capital providers often overlook or do not understand. The firm’s tailored financial solutions are a vital resource for clients seeking capital to effectuate strategy and achieve financial objectives. Learn more at sacp.com.
About IT’SUGAR – IT’SUGAR is one of the largest specialty candy retailers, with over 100 locations in North America. IT’SUGAR provides a sweet & humorous escape from everyday life. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR. For more information, please visit www.itsugar.com.
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SOURCE Second Avenue Capital Partners, LLC
