Free to start, it gives companies a simpler way to send gifts at scale, offer recipient choice, and track their impact
SAN DIEGO, Oct. 6, 2026 /PRNewswire/ — Gifts for Good, the number one gifting platform for verified impact measurement and reporting, today announced the launch of its fully redesigned corporate gifting software, formerly known as GIFTforward. The redesign introduces a self-directed option for companies of all sizes to set up and send their own gift programs, while continuing to offer expert-directed services. With a free starter plan, companies can send gifts without collecting addresses in advance, offer recipients a choice of products or charitable gifts, and track the measurable social and environmental impact of every campaign.
“Corporate gifting has grown into a more than $900 billion global market, but finding a gift that hundreds or thousands of people will actually want can still be incredibly complicated,” said Laura Hertz, Co-Founder and Chief Executive Officer of Gifts for Good. “We wanted to make that easier. Whether you’re a small business sending 10 gifts or a global company sending thousands, you can give people the freedom to choose something meaningful without managing addresses, inventory, or all of the logistics behind the scenes.”
Companies can create an account on the redesigned, self-service platform and start sending gifts on their own in minutes – no demo or sales call required. They can build curated collections of premium products, invite recipients to choose a physical gift or a charitable cause, and manage campaigns in one place. Real-time reporting gives insight into both the physical products and charitable causes recipients care about and shows the positive impact of each campaign, including trees planted, meals funded, clean water provided, and hours of employment generated.
“We’ve partnered with Gifts for Good on our gifting for six years, across our Southern California, San Diego, and Arizona offices, and it’s become something our customers look forward to,” said Carmen Gonzalez, Regional Marketing Leader at DPR Construction. “What we value most is that every gift does something real, whether that’s meals for kids facing food insecurity or trees planted, and we can show our stakeholders exactly what our gifting accomplished. After seeing the new platform, I’m excited that our team will have more flexibility to set up gifting ourselves while recipients still get to choose something meaningful to them.”
The Gifts for Good catalog includes products from more than 80 nonprofit and social enterprise cause partners, ranging from gourmet food and handcrafted home goods to apparel and leather accessories. Partners include Subarzsweets, whose gourmet baked treats help provide meals for people experiencing food insecurity; MADE FREE, whose leather goods and accessories support dignified employment that helps reduce vulnerability to human trafficking; Prodigal Pottery, whose handmade ceramics provide employment for women rebuilding their lives after domestic violence; and Lazarus Artisan Goods, whose handcrafted leather goods help fund days of education for children in Honduras.
“For a small business like ours, corporate gifting can be transformative,” said Daphne Subar, Founder and CEO at Subarzsweets. “A single company choosing our products can bring an influx of orders that makes a significant difference for our company and the individuals we support.”
To date, gifting through Gifts for Good has facilitated more than $5 million in charitable donations, planted 1.6 million trees, provided 900,000 meals, and generated 320,000 hours of employment for people overcoming barriers to work. The redesign opens more of the corporate gifting market to Gifts for Good’s cause partners while making it easier for companies to give recipients something they actually want and see what that spending accomplished.
Gifts for Good’s platform is free to start at giftsforgood.com/platform.
About Gifts for Good
Gifts for Good is the number one corporate gifting platform for verified impact measurement and reporting. A woman-owned business and Certified B Corporation, Gifts for Good is dedicated to empowering the world to help people and the planet through gift giving. It is headquartered in San Diego, Calif. and was founded in 2017. To learn more, please visit www.giftsforgood.com.
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SOURCE Gifts for Good
