Comscore Data Confirms Category Leadership and Competitive Audience Advantage in the Media Marketplace
NEW YORK, Feb. 24, 2026 /PRNewswire/ — Raptive, a top 10 global digital media company and the world’s largest ad management platform for independent websites, today announced it has paid $4 billion to its publisher partners to date — a milestone that reflects the company’s performance-driven approach, sustained partnerships, and its role as a defining force in digital publishing.
New Comscore data from December 2025 confirms Raptive’s continued leadership across high-impact consumer categories, ranking #1 in Food, Home/DIY, and Lifestyle, #2 in Family and #3 in Travel. It also places in the Top 10 across Gaming, Tech, Sports, Pets, and Finance — the only independent publisher network represented in those categories.
Across its network of 6,500+ premium sites, Raptive reaches 223 million unique monthly visitors and engages 1.3 billion followers across social platforms — representing one of the five largest social audiences in the United States. The network includes 97% of U.S. moms and 9 in 10 women each month — and has expanded its footprint to encompass 7 in 10 U.S. men and 3 in 5 Gen Z consumers. This broadened, cross-demographic scale underscores Raptive’s evolution into one of the most influential digital media companies in the world.
“The $4 billion milestone is a powerful validation of what independent media can achieve at scale,” said Michael Sanchez, CEO of Raptive. “Our leadership across categories and audiences positions us — and our publishers — to shape the future of digital publishing amid ongoing industry uncertainty.”
Raptive pairs premium, brand-safe environments with advanced monetization technology and diversified advertiser demand — driving data-backed results and helping partners build resilient businesses. Through its long-term publisher support and advocacy for fair monetization, the company remains committed to protecting the open internet as AI, search, and social platforms reshape discovery.
About Raptive
Raptive is a top 10 global digital media company and the world’s largest ad management platform, powering the ecosystem for more than 6,500 of the internet’s leading independent creators, publishers, and brands. By providing enterprise-level monetization, audience data, and growth infrastructure, Raptive has paid out a record $4 billion to its partners to date. As the #1 digital property in Food, Family, and Lifestyle, and in the Top 10 for Gaming, Tech, Sports, Pets, & Finance, Raptive offers advertisers unparalleled scale and authentic engagement with one of the most diverse audiences on the web. Raptive is committed to the long-term sustainability of the open internet by ensuring high-quality, independent voices remain at the forefront of digital discovery. Learn more at Raptive.com.
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SOURCE Raptive
