Partnership which marks Mindtrip’s first launch in Europe, brings conversational AI trip planning to the Norwegian Travel Cluster’s “Norway by Locals” platform, connecting travelers with authentic experiences across 150+ municipalities, and thousands of tourism businesses nationwide
SAN FRANCISCO, Oct. 14, 2026 /PRNewswire/ — Mindtrip, an AI-powered travel platform that empowers people to travel differently, today announced a strategic partnership with the Norwegian Travel Cluster, marking the company’s first destination partnership in Europe and first launch in Scandinavia.
The collaboration will introduce Mindtrip’s travel discovery experience as a core feature of the upcoming “Norway by Locals” website, a national travel planning platform created by Norwegian destination organizations and powered by Mindtrip. A first-of-its-kind initiative uniting all 29 destination organizations within the Norwegian Travel Cluster, the platform combines trusted local knowledge with AI to help travelers turn inspiration into practical, personalized trips. Drawing on content from destination websites and selected local partner listings, Norway by Locals makes it easy for visitors to discover, plan, save, and share journeys across multiple Norwegian destinations.
“AI is transforming how people discover and plan travel, creating new opportunities for destinations to connect travelers with experiences that truly match their interests,” said Andy Moss, Co-founder and CEO of Mindtrip. “The Norwegian Travel Cluster’s decision to bring destination organizations together around a shared vision is a powerful example of how technology can amplify local expertise. Together, we’re helping travelers move from inspiration to action while discovering the diversity of Norway’s regions, communities, and experiences.”
Representing destinations from Lindesnes in the south to Svalbard in the High Arctic, the Norwegian Travel Cluster includes more than 150 municipalities, and thousands of tourism businesses focused on innovation, collaboration, and sustainable destination development. Building on this collective expertise, “Norway by Locals” will deliver personalized itineraries with curated recommendations, visuals, interactive maps, and guidance across accommodations, dining, attractions, transportation, and more. The platform is designed to guide visitors toward relevant local experiences, lesser-known places, and more responsible travel choices while making it easier to explore multiple regions in a single trip. Destination organizations will also help shape the experience by influencing which places, businesses, and themes are highlighted, ensuring recommendations reflect local priorities.
“Travel is evolving, and destinations need new ways to connect travelers with the experiences that matter most to them,” said Kristoffer Paulsen of the Norwegian Travel Cluster. “Norway by Locals is built on a simple idea: local knowledge creates better travel experiences. Together with Mindtrip, we’re making it easier for travelers to discover, plan, save, and share journeys across Norway while strengthening destination organizations, supporting local businesses, and inspiring visitors to explore beyond the familiar.”
The platform will also provide participating destination organizations with aggregated insights into what travelers are searching for, which places and experiences they explore, and what inspires them to take action. These insights will help inform destination development and future marketing efforts. Together, Norway by Locals creates a shared national entry point for travel planning that benefits visitors, local businesses, and destinations across Norway.
The partnership builds on Mindtrip’s expanding work with destination organizations worldwide that are adopting AI-powered travel discovery to better inspire and serve travelers. Current partners include national tourism organizations such as Brand USA, The Bahamas, Peru, and Visit Costa Rica; U.S. territories including Discover Puerto Rico; state tourism organizations such as Visit California, Travel Wyoming, and Travel Nevada; regional destinations including the Outer Banks Visitors Bureau and See Monterey; and city destinations including Visit Orlando, Visit Anaheim, New Orleans & Company, and Visit Truckee-Tahoe.
To learn more about Mindtrip for Business, visit mindtrip.ai/business.
About Mindtrip
Mindtrip is your personal travel assistant, one that knows you, works for you and keeps you one step ahead. Powered by agentic AI and travel-specific intelligence, Mindtrip learns what matters to you, remembers it from one trip to the next and helps you plan, book and navigate every stage of your journey with greater confidence. Mindtrip also powers AI experiences on destination, hotel and travel brand websites, helping partners deliver more personalized traveler experiences. Founded in 2023 in Silicon Valley by serial entrepreneurs with a proven track record of bringing innovative technology products to market, Mindtrip was built on the belief that travel should start with you, not just where you’re going. Learn more at Mindtrip.ai.
About Norwegian Travel Cluster
The Norwegian Travel Cluster is Norway’s national tourism cluster, dedicated to strengthening sustainable destination development through collaboration, innovation, and shared knowledge. Representing 29 destination marketing organizations (DMOs) and regions from Lindesnes to Svalbard, the Cluster supports a nationwide network of over 150 municipalities and thousands of tourism businesses. In 2026, it became the only tourism cluster accepted into Norwegian Innovation Clusters, and it develops shared tools, best practices, and collaborative solutions that help destinations create more sustainable and competitive visitor experiences.
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