First U.S. Matcha-First Brand Pairs Ceremonial-Grade Matcha With 20 Grams of Protein in Canned Format
ALEXANDRIA, Va., Sept. 22, 2026 /PRNewswire/ — Matchi Global LLC, an Alexandria, Virginia beverage company, today announced the launch of Matchi, a line of canned protein matcha lattes that redefine the category. Each shelf-stable 8.4 oz can delivers ceremonial-grade matcha—traditionally shaded and milled from first spring leaves for natural sweetness and a nutty finish—paired with 20 grams of complete filtered milk protein containing all nine essential amino acids, plus 4 grams of prebiotic fiber. The launch marks the entry of the first U.S. matcha-first brand into the rapidly expanding high-protein beverage market.
Pre-orders are live now at drinkmatchi.com. Fulfillment begins in December 2026.
“We’re not a protein drink company with matcha. We’re a matcha company with 20 grams of protein, including all nine essential amino acids from filtered milk protein, and prebiotic fiber built in,” said Jordan Martinez, Founder of Matchi Global LLC and U.S. Air Force veteran. “If you love matcha, this is for you. If you tried matcha once and wrote it off, this is especially for you.”
Matchi launches with three flavors—Vanilla, Lavender, and Banana—all built on the same recipe architecture. Each can contains no artificial flavors, colors, sweeteners, or preservatives, delivering approximately 120 mg of caffeine, roughly comparable to a strong espresso. The flavor experience is latte-first: creamy oat opens the sip, the flavor becomes distinct through the middle, and smooth matcha carries the finish. The protein adds body without pushing the drink into shake territory.
Matcha Demand Meets the Protein Boom
Matchi enters a market at an inflection point. The U.S. high-protein shakes category reached $8.1 billion in 2025, up 71 percent from $4.7 billion in 2021. Meanwhile, U.S. matcha demand reached $478.8 million in 2024, projected to grow to $762.6 million by 2030. North America has been identified as the fastest-growing matcha region globally.
No established U.S. player currently owns cafe-quality protein matcha in a can. Adjacent brands offer canned matcha without meaningful protein, or protein without a matcha-first experience. Matchi deliberately positions itself in the gap between them.
Product Development Built on Precision
Matchi’s formulation reflects eleven rounds of development guided by a single rule: if a taster takes more than three or four seconds to say, “This is great,” it is not done. The result is a drink that honors matcha tradition while delivering the functional benefits modern consumers expect.
Launch Strategy: DTC-First, Strategic Retail to Follow
Matchi launches online-exclusive at drinkmatchi.com. Every pre-order includes a custom heavyweight tee or hat designed in partnership with Division Street in Los Angeles, creating an exclusive community around the brand.
In Spring 2027, Matchi will activate in Washington, D.C., timed to the National Cherry Blossom Festival. Select independent retail distribution will follow the DTC ramp, with national retail positioned as a future phase.
Matchi is sold in 12-packs and 24-packs at a premium price point, with a subscription option that brings the entry price below $4 per can.
As it prepares for launch, Matchi is assembling an advisory board of accomplished beverage industry veterans to help guide the brand’s debut and growth. Members will be announced soon.
Pre-Order Now
Pre-orders are live at
drinkmatchi.com
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@drinkmatchi
About Matchi
Matchi Global LLC is an Alexandria, Virginia beverage company building the definitive American matcha brand. Founded by Air Force veteran Jordan Martinez, Matchi makes canned protein matcha lattes that pair ceremonial-grade matcha with 20 grams of complete filtered milk protein containing all nine essential amino acids, plus 4 grams of prebiotic fiber for calm, steady energy. Its first flavors are Vanilla, Lavender, and Banana. Learn more at drinkmatchi.com.
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The Industry Collective
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SOURCE Drink Matchi
