- Mars will showcase new sweet and salty innovations at the 2026 NACS Show in Las Vegas from October 7 – 9.
- The latest Mars products from iconic brands SKITTLES®, Cheez-It®, Pringles®, M&M’S®, SNICKERS® and more will hit shelves nationwide next year.
NEWARK, N.J., Oct. 5, 2026 /PRNewswire/ — Mars is paving the way for the future of snacking with bold sweet and salty innovations across its 2027 new product portfolio. National Association of Convenience Stores (NACS) Show attendees can experience a first taste of some of its latest innovations from October 7 – 9 in Las Vegas.
“Mars is at the forefront of evolving our iconic brands to meet modern tastes,” said Tim LeBel, Chief Customer Officer, Mars Snacking North America. “Our research and development teams know what’s next, and our 2027 lineup is built to capture cultural trends and help our retail partners maximize conversion opportunities storewide.”
From new textures experiences to bold flavors and functional snacks, each new product is backed by consumer insights. Featured product innovations include:
- Cheez-It® Protein: Savory, sharp cheese flavor with a satisfying crunch, now with 7 grams of protein per serving.
- COMBOS® Honey Sriracha: A baked pretzel shell with a sweet-and-spicy honey sriracha filling—a crowd pleaser sure to go fast when shared.
- M&M’S® Peanut Butter Cinnamon Roll: A blend of smooth peanut butter with the cozy taste of cinnamon roll, all wrapped up in a coated candy shell.
- Pringles® Buffalo Wild Wings®: Featuring three iconic Buffalo Wild Wings’ sauces—Parmesan Garlic, Medium Buffalo and Asian Zing®—the lineup delivers bold, sports bar-inspired wings flavors to Pringles‘ signature, stackable crisps.
- SKITTLES® Crystals: A playful combination of sweet, squishy gummies and the tangy crunch of edible crystals, available in two of the SKITTLES brand’s most popular varieties: Original and Tropical Splash.
- SNICKERS® Almond Xtreme: Rich chocolate, caramel and, of course, extra almonds—chewy texture meets the ultimate nutty flavor.
- TWIX® Frosted Cookie: A shortbread base with a smooth, vanilla-flavored crème, coated in rich milk chocolate.
If you’re attending the NACS Show Expo, stop by booth #N2605 to get a first taste of these innovations. NACS attendees will also be able to sample additional snacks from Mars brands including Nature’s Bakery®, KIND®, RXBAR®, Pop-Tarts®, Rice Krispies Treats® and Nutri-Grain® at booth #N2904.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, Pringles®, Cheez-It® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
MEDIA CONTACT:
Hannah Messinger
Mars Snacking North America
hannah.messinger@effem.com
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SOURCE Mars, Incorporated
