International Deal Marks Brand’s Entry to Southeast Asia and Fuels Global Expansion Strategy
WICHITA, Kan., Oct. 5, 2026 /PRNewswire/ — Freddy’s Frozen Custard & Steakburgers, the fast-casual restaurant concept, has signed a five-unit development agreement to bring the brand to the Philippines, marking Freddy’s first development agreement in Southeast Asia.
OMG Holdings OPC will lead the expansion, establishing a new foothold for Freddy’s as the brand expands its international presence. Through the five-unit agreement, the group will introduce Freddy’s signature menu and hospitality-driven experience to consumers in the Philippines, with the first restaurant anticipated to open in 2027.
“Expanding Freddy’s into the Philippines is an exciting milestone for our brand and an important step forward in our broader international development strategy,” said Andrew Thengvall, Chief Development Officer of Freddy’s. “As we look to build our presence across international markets, aligning with experienced operators who understand their local consumers and have a proven track record of growing global brands is essential. We believe OMG Holdings is well positioned to introduce Freddy’s to the Philippines and build a strong foundation for the brand in the market.”
The Philippines agreement builds on Freddy’s growing international presence as the brand continues to pursue strategic development opportunities beyond the United States. With Asia representing an important area of focus heading into 2027, Freddy’s is seeking experienced operators that can leverage local market expertise alongside the brand’s established operating model to drive long-term growth.
Freddy’s has built a foundation around its commitment to quality and genuine hospitality, offering cooked-to-order steakburgers, shoestring fries, and frozen custard treats in a warm, family-friendly atmosphere. Today, Freddy’s operates more than 580 locations and continues to actively seek qualified single- and multi-unit franchisees domestically and internationally throughout the U.S., Canada, and Mexico. For information on franchising opportunities with Freddy’s, visit freddysfranchising.com.
About Freddy’s Frozen Custard & Steakburgers
Freddy’s Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 580 locations across the United States and Canada. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats. Known for operating The Freddy’s Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy’s ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 6 on Fast Casual’s Top 100 Movers + Shakers, No. 85 on Entrepreneur’s Franchise 500, and No. 60 on Technomic’s Top 500. For more on Freddy’s, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit https://freddysfranchising.com/.
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SOURCE Freddy’s Frozen Custard & Steakburgers
