Planning a trip just got easier with discounts across the travel experience
DALLAS, Sept. 14, 2026 /PRNewswire/ — Southwest Airlines Co. (NYSE: LUV) launches the Week of WOW, one of the carrier’s biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 20271, along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between:
- Austin and San Diego,
- Nashville and Chicago (Midway),
- Denver and San Diego,
- Seattle and Nashville, and
- Austin and San Jose.
“At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive,” said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. “Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It’s another example of how we’re giving Customers more choice, more flexibility, and more ways to get the most from every trip.”
More Than a Fare Sale
Customers can shop at Southwest.com for discounts on:
- Fares: Customers can save up to 40% off base fares for select flights from Oct. 5, 2026, to March 3, 2027.1
- Rental Cars: Customers can save up to 15% off base rates on three-day or longer car rentals with Enterprise.2
- Hotels: Customers can earn 3,000 Rapid Rewards® bonus points or receive a 3,000 Rapid Rewards points discount for hotel stays through Sept. 30, 2027.3
Leave the Planning to Us
Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can save up to $500 on a five-night vacation package for two,4 plus two free checked bags.5
Unlock More Value as a Rapid Rewards Member
Join Rapid Rewards to unlock access to free WiFi thanks to T-Mobile®,6 tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest® route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.7 By empowering its more than 73,0008 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.
1 Restrictions, exclusions, and blackouts apply. Seats/days/markets limited. 21-day advance purchase. Required. Book by 9/17. Discount applied pre-government taxes/fees. Additional fees may apply.
2 Valid at participating Enterprise airport locations. Valid for bookings Sept. 14 to Sept. 21, 2026, and vehicle pickup through Dec. 15, 2026. Taxes and fees excluded. Terms and exclusions apply.
3 Book Sept. 14, 2026, to Sept. 21, 2026. Terms apply. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms.
4 Getaways by Southwest™ Customers receive their first and second checked bags for free. Weight and size limits apply. Additional allowances, benefits, and/or exceptions may apply. Learn more.
5 Based on 2-person, 5-night minimum. Restrictions, exclusions, and blackouts may apply. Seats/days/markets limited. 1-day advance purchase required. Additional fees may apply. See Getaways by Southwest terms and conditions.
6 Where available. Available only on WiFi-enabled designated aircraft.
7 Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025
8 Fulltime-equivalent active Employees as of June 30,2026.
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SOURCE Southwest Airlines Co.
