Resort honors its storied history with multiple activations, experiences, and original 1946 lift ticket price as it celebrates 80 years
ASPEN, Colo., Sept. 14, 2026 /PRNewswire/ — Aspen Snowmass, the mountain experience brand of the Aspen One portfolio, announced its plans to celebrate its 80th anniversary.
The resort will celebrate all winter long, and will start with a weekend of throwback pricing, including lift tickets on-sale for $3.75 on December 14 – the day the resort was founded – matching the original 1946 rate. Aspen Snowmass is also discounting lift tickets on Saturday, December 12 and Sunday, December 13 to $80, allowing guests to create a long weekend of deeply discounted mountain access paired with special anniversary experiences on mountain. Lift tickets provide guests with skiing and snowboarding on all four of Aspen Snowmass’ mountains: Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass. The discounted lift tickets are limited in quantity to preserve the guest experience and respect mountain capacity – they are expected to sell out quickly.
“Eighty years ago, Aspen Mountain opened with a single lift and endless hopes and dreams for what was to come,” said Geoff Buchheister, CEO of Aspen Skiing Company. “Today, Aspen Snowmass is a destination like no other – four unique mountains, two unique towns, one community, incredible experiences, and infinite perspectives. Nature meets culture in this very special place, where we seek to live fully and build lasting connections with people and planet. Every day, we carve the future while honoring the past – and this season, we’re so proud to celebrate 80 incredible years.”
Four Mountain Sports will offer $80 Premium rental packages December 12-14, and guests can look forward to multiple days of special on-mountain programming, including après parties, between Friday, December 11 and Monday, December 14, with more details to be announced. During those dates, on-mountain dining outlets will run $19.46 food and beverage specials, a nod to the year Aspen Skiing Company was founded. A limited run of anniversary apparel will be available during the season, both online and in-store, throughout the season at Aspen Collection, Aspen One’s premium apparel brand.
All Aspen Snowmass Pass holders will qualify for additional giveaways and event promotions in honor of the 80th anniversary. Pass prices increase on September 19, and Flex Passes are on sale until October 30, while supplies last.
The anniversary weekend also coincides with Wintersköl’s 75th year, with both milestones converging for a weekend that celebrates eight decades of mountain culture and community.
Beyond the four mountains, Limelight Aspen and Limelight Snowmass will celebrate with limited-time lodging rates for the anniversary window, including 46% off stays between December 11-14, using code 80YEARS (two-night stay minimum) at Limelight Snowmass, and 46% off stays December 13-14 (no minimum) at Limelight Aspen. The Little Nell, Aspen’s only five-star, five-diamond ski-in/ski-out hotel, will provide up to 30% discount between December 11-14, also using code 80YEARS, no minimum stay required. All three properties, which are part of the Aspen One brand portfolio, will extend the celebration with limited time special programming and food and beverage specials.
There will be additional celebrations, activations, and fun throughout the entire 2026/27 winter season. Full details, including the complete schedule of anniversary programming are available online: www.aspensnowmass.com/visit/aspen-snowmass-80th-anniversary.
ABOUT ASPEN SKIING COMPANY
With roots dating back to 1946, Aspen Skiing Company, a division of Aspen One, owns and operates four mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk. Aspen Skiing Company takes pride in the coexistence of resort, community, and the environment, which exemplifies its values of living fully, honoring people and place, taking the long view, and pursuing excellence in everything it does. Aspen Skiing Company is where guests from around the world come to renew the mind, body, and spirit through unforgettable experiences at the confluence of nature, culture, and recreation.
Aspen Skiing Company also owns and operates the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts, and more than 410 trails. For more information, visit www.aspensnowmass.com or follow @aspensnowmass on Instagram and Facebook.
ABOUT ASPEN ONE
Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.
Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under Nell Hotels and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures’ amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection.
For 80 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com.
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SOURCE Aspen Skiing Company
