$1.0 Billion Acquisition Comprises VMS Leading Brands, including Nature’s Bounty, the #2 VMS Brand, and Select Specialty Brands
BOSTON, Sept. 1, 2026 /PRNewswire/ — Yellow Wood Partners (“Yellow Wood”), a private equity firm focused exclusively on investing in consumer brands and companies, today announced that it has agreed to acquire the Holistic Health platform (“Holistic Health”) from Nestlé for $1.0 billion.
Holistic Health is a leading global Vitamins, Minerals and Supplements (“VMS”) platform with a differentiated portfolio of established brands, including Nature’s Bounty, the #2 overall VMS brand and leading women’s health brand in the U.S, as well as leading specialty brands Nuun, Osteo Bi-Flex, and Gard. Nature’s Bounty offers a broad range of wellness solutions that are consumed in more than 20% of U.S. households and have been a trusted brand for more than 50 years.
“Holistic Health is an excellent platform of trusted brands with deep retailer relationships providing significant opportunities for continued growth,” said Dana Schmaltz, Partner at Yellow Wood. “The Holistic Health portfolio provides a group of specialty category leaders in various high growth sectors of the attractive VMS market, including hydration, gut health and immunity. Operating Holistic Health as a standalone entity will provide the opportunity to leverage the power of each brand to accelerate growth, enhance innovation and strengthen their market positions with consumers and retail partners. We have developed an excellent relationship with the team at Nestlé and look forward to ensuring a smooth transition over the coming months as we close the transaction.”
“This exciting portfolio is deeply aligned with our focus, expertise and functional operations approach, and we are thrilled to add each of these brands to the Yellow Wood umbrella,” said Tad Yanagi, Partner at Yellow Wood. “We believe that by implementing the Yellow Wood Consumer Operating DNA model, we can accelerate the growth of all of these brands as we have done with other category defining carveouts such as Q-tips, Chapstick, Suave and Dr. Scholl’s. As VMS adoption continues to increase among a wide range of consumers and demand for benefit-specific solutions expands, we see significant runway to drive organic growth across the platform.”
This transaction marks Yellow Wood’s sixth significant carveout acquisition from five major global consumer companies, including Bayer, Reckitt, Unilever, and Haleon. The transaction is subject to applicable regulatory approvals and is expected to close by the first half of 2027.
Perella Weinberg Partners and Canaccord Genuity served as financial advisors to Yellow Wood on the transaction. Goodwin Procter provided legal counsel to Yellow Wood.
About Yellow Wood
Yellow Wood Partners is a leading consumer focused private equity firm, which invests in both founder-owned consumer brands as well as legacy consumer brands. Based in Boston, Yellow Wood works with over 40 household global brands including Chapstick, Suave, Q-tips, Caress, Pond’s and Dr. Scholl’s. The firm uses its differentiated Consumer Operating DNA® investment and operating strategy to partner with founders and CPG companies to unlock brand value, scale and grow their businesses. For more information, please visit www.yellowwoodpartners.com
Contacts
Yellow Wood Partners LLC ASC Advisors
Steve Bruce / Taylor Ingraham / Kylie Souder
+1 (203) 992-1230
sbruce@ascadvisors.com / tingraham@ascadvisors.com / ksouder@ascadvisors.com
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SOURCE Yellow Wood Partners
