Growth marketing partnership fuels momentum for Savory Fund portfolio concept
AUSTIN, Texas, Sept. 28, 2026 /PRNewswire/ — Walden Media Group (WMG®), a growth marketing agency specializing in scaling brands, today shared an update on its ongoing partnership with Saigon Hustle, a Vietnamese inspired restaurant concept backed by Savory Fund.
Saigon Hustle’s growth has been shaped in large part by its partnership with Savory Fund, a private equity firm known for investing in high potential restaurant and hospitality brands and providing the operational, financial, and strategic infrastructure needed to scale them. That backing has given Saigon Hustle the resources to move quickly from a single restaurant to a multi-unit operation, and it is within that framework that WMG® has been engaged to lead the brand’s growth marketing efforts.
Working alongside the Saigon Hustle team, WMG® has supported the brand’s growth from a single location to three thriving restaurants across the Houston market. The partnership spans paid and organic digital acquisition, creative production, brand identity, social, and go to market strategy.
“Saigon Hustle is a clear example of what happens when strong operators, backed by a partner like Savory Fund, pairs with a growth strategy built on first party data and disciplined digital acquisition,” said Zachariah Walden, CEO of Walden Media Group. “Three locations in Houston is a strong proof point, and we are just getting started.”
The work reflects a broader shift in restaurant marketing, where first party data and digital acquisition, once reserved for larger companies, are now within reach of emerging brands. Savory Fund’s model positions concepts like Saigon Hustle to capitalize earlier than ever.
With three locations established in Houston, Saigon Hustle, Savory Fund, and WMG® continue to build the foundation for the brand’s next phase of growth.
About Walden Media Group
Walden Media Group (WMG®) is an integrated growth marketing agency that helps ambitious brands scale. Combining strategy, creative, media, technology, and data under one roof, WMG® partners with companies at every stage, from emerging challengers to established market leaders, to build brands, acquire customers, and drive measurable growth.
About Saigon Hustle
Saigon Hustle is a Vietnamese inspired restaurant concept backed by Savory Fund, with locations across the Houston market and national expansion plans.
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SOURCE Walden Media Group
