The limited-edition Key Lime Pie, Strawberry Cupcake, Pineapple Whip and Berry Cobbler flavors deliver everyday indulgence—with zero calories, sugar or sweeteners.
SAN FRANCISCO, Oct. 14, 2026 /PRNewswire/ — Hint, Inc., the #1 unsweetened flavored still water brand in the U.S. according to SPINS and IRI data, is transforming four craveable desserts into something entirely unexpected: water. That’s right. Dessert is water. Water is dessert.
Hint’s new Treat Yourself Variety Pack features four dessert-inspired flavors so craveable they taste like you’re getting away with something, while they’re actually busy getting you hydrated. Treat Yourself with any or all of the delicious new flavors, all with zero calories, zero sugar, and zero sweeteners:
- Key Lime Pie: Zesty lime meets luscious vanilla for a key lime flavor that refreshes with every sip.
- Berry Cobbler: Deliciously jammy blueberry and blackberry with a rich cinnamon finish (and no bake time).
- Strawberry Cupcake: Ripe strawberry swirled with light and fluffy vanilla cake for ultimate indulgence.
- Pineapple Whip: Extra creamy frozen pineapple flavor that’ll transport you to a tropical getaway.
The launch builds on the success of Hint’s Star Spangled Variety Pack, which returned for its second summer this year with nostalgic ice pop-inspired flavors, and quickly became the brand’s top item. Its success showed that consumers are eager to experience familiar flavors in entirely new ways—and rethink what simple water can taste like. At launch, the Treat Yourself Variety Pack is already on track to become the brand’s best-seller, with nearly ten thousand consumers already signed up to get the first taste.
“The popularity of the Star Spangled Variety Pack proved that consumers are eager for flavored beverages with sweeter taste profiles — including still water,” said Michael Pengue, CEO of Hint Water. “The Treat Yourself Variety Pack is the next evolution of that idea, responding to consumers’ desire for everyday delights in a way that only Hint can. We want to keep inviting consumers to think differently about what water can taste like and make hydration fun.”
“Little treat” culture has gone mainstream: 62% of Americans indulge in small, affordable treats at least once a month, typically in the food and beverage category1, while 1 in 5 Gen Z consumers buy themselves a little treat daily2. At the same time, ingredients remain top of mind with 66% of Americans choosing lower-sugar, lower-calorie drinks.3 Hint’s new flavors bring the best of both worlds together, delivering the sweet, nostalgic flavors consumers crave without a nutritional profile that resembles the foods that inspired them — creating a new kind of hydration experience for everyday indulgence.
Like all Hint waters, the Treat Yourself collection is infused with plant-based fruit essences and made with zero sugar or sweeteners. It is also vegan, gluten-free and kosher certified. With 35% of Americans choosing flavored water to help them drink more water, the lineup reflects Hint’s continued focus on making hydration more enjoyable, approachable and easy to maintain every day.
To celebrate the launch, Hint is also launching a Treat Yourself Sweepstakes where consumers can enter to win a bucket-list getaway for two. The grand prize includes roundtrip airfare, a 3-night hotel stay, and $800 spending money to Palm Springs, Aspen or NYC. Enter at www.hinttreatyourselfsweeps.com.
Hint Treat Yourself Variety Packs are now available for a limited time at select retailers including Walmart, as well as online at Amazon and drinkhint.com for a suggested retail price of $18.99 per 12-pack.
About Hint® Water
Hint® is a beverage company on a mission to remove the friction between what feels good and what’s good for you by making hydration enjoyable. As the originator of pure, flavored hydration for more than 21 years, Hint infuses purified water with natural fruit essences to deliver bright flavor without sugar, diet sweeteners, or calories. With over 25 still and sparkling varieties, Hint is redefining flavored hydration with chuggable water for the flavor motivated. Hint is the #1 unsweetened flavored still water in the U.S. according to SPINS and IRI data, and is sold in traditional retail stores, through foodservice operators, and direct-to-consumer at drinkhint.com and Amazon.com.
1 https://www.surveymonkey.com/curiosity/treatonomics-consumer-spending/
2 https://www.circana.com/post/little-treats-statistics-trends
3 https://www.ey.com/en_us/newsroom/2026/03/ey-consumer-beverage-survey
Media Contact
ICR for Hint, Inc.
hintpr@icrinc.com
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SOURCE Hint, Inc.
