PHILADELPHIA, Oct. 9, 2026 /PRNewswire/ — TENA, a global leader in incontinence care, has been named a Proud Partner of the Philadelphia 76ers.
As the Presenting Partner of TENA’s “Blocking the Stigma” campaign, TENA will connect with 76ers fans through an integrated awareness initiative that combines in-arena visibility, digital engagement, social activation, and community impact.
Through this campaign, for every block made throughout the season by the 76ers, TENA will donate up to $25,000 worth of incontinence products to a local community organization, helping bring attention to men’s health while supporting their wellbeing in the Philadelphia region.
Hazel Villarreal, Marketing Director for TENA North America, says: “We’re excited to partner with the Philadelphia 76ers in this new chapter. This partnership gives us a powerful platform to raise awareness and show men that bladder leaks don’t have to hold them back. Our hope is to help men experiencing bladder leakage to seek solutions, regain their confidence, and stay engaged in the passions and moments that matter most to them.
“This partnership provides an opportunity to reach men who may be experiencing bladder leakage but have not yet sought solutions or openly discussed the condition. By tapping into the energy of professional basketball, TENA can reach men where they already feel at home, engaged, confident, and comfortable.”
Villarreal adds: “This marks an important milestone in TENA’s efforts to raise awareness, spark meaningful conversations, and break down stigma around men’s health, continuing to normalize the conversation about bladder health while giving men greater awareness of the products available to help them feel comfortable and confident in their day-to-day lives.”
Thiago Icassati, Vice President Personal Care for Essity North America says: ” Sports are central to our TENA strategy because they celebrate confidence, performance and participation at every stage of life. By partnering in spaces where people are already focused on staying active and pursuing their goals, we can help normalize conversations about bladder weakness and empower more people to live life without limits”
Icassati adds: “1 in 4 men over 40* will experience drips and dribbles in their lifetime. We want them to know we have a solution, our goal is to help them manage the condition with confidence, dignity, and peace of mind.”
More information on men’s bladder health can be found here.
Sources:
*TENA study conducted in 2025.
About TENA – Essity
Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately $14B and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. Learn more at essityusa.com and connect with us on Facebook, LinkedIn and Instagram.
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SOURCE TENA
