Evolving Trends and Fan Adoption Leads to Multi-Year Partnership in Ready-to-Drink Spirits
EAST RUTHERFORD, N.J., Sept. 22, 2026 /PRNewswire/ — MetLife Stadium announced a new multi-year partnership with Sun Cruiser, elevating one of the industry’s fastest-growing beverage brands to A Proud Partner of MetLife Stadium, the New York Jets, and the New York Giants. The popular ready-to-drink brand will showcase its brand presence through a formalized relationship with year-round marketing and fan engagement initiatives across NFL games, concerts, and world class events.
The partnership builds on Sun Cruiser’s growing popularity at the venue and reflects MetLife Stadium’s continued commitment to meeting fan trends and evolving tastes.
“Sun Cruiser has been building some impressive momentum with our fans, and we’re excited to expand on that organic relationship through this new partnership,” said Mark Stefanacci, President and CEO of MetLife Stadium. “As the ready-to-drink spirits category continues to grow, Sun Cruiser is an innovative brand that aligns with fan preferences and enhances the overall experience at MetLife Stadium.”
Sun Cruiser branding will now be featured throughout MetLife Stadium, with sponsor signage including gate pylons, video board integrations, and daily exposure on highway marquees.
The brand will activate at select Giants and Jets home games with on-site brand ambassadors for various sampling and fan engagement opportunities designed to connect directly with fans.
As part of the partnership, Sun Cruiser will also market and activate at retail to further enhance year-round brand visibility and consumer engagement beyond the stadium.
“MetLife Stadium is where some of the most passionate fans come together, and that’s exactly the kind of energy Sun Cruiser wants to be part of,” said Erica Taylor, senior brand director for Sun Cruiser. “The response from fans has been incredible, and we couldn’t think of a better place to keep that momentum going. This partnership gives us a chance to be part of the moments that bring people together, from game days and concerts to the unforgettable experiences fans share with friends and family.”
About Sun Cruiser
Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At 4.5% ABV and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors. For more information, follow along on social @DrinkSunCruiser and visit us at drinksuncruiser.com.
About MetLife Stadium
MetLife Stadium, located in East Rutherford, NJ, is the home of the New York Giants and New York Jets and has the largest seating capacity in the NFL (82,500). The venue is one of the busiest stadiums in the world and ranked No. 1 in the U.S. for both tickets sold and ticket revenue in 2024 per Pollstar. MetLife Stadium was named “Highest Grossing Stadium of the Year” nine times by Billboard and “Venue of the Year” by StadiumBusiness. It has hosted major international events including the FIFA World Cup 2026TM Final and Super Bowl XLVIII in 2014.
In 2021, MetLife Stadium became the first NFL Stadium to join the UN Framework Convention on Climate Change’s Sports for Climate Action Framework, which aims to achieve global greenhouse gas (GHG) emissions reductions goals. In 2026, MetLife Stadium became officially LEED Gold Certified, marking operational excellence across energy efficiency, water conservation, waste management, indoor environmental quality, and sustainable transportation practices.
About the New York Jets
The New York Jets were founded in 1959 as the New York Titans and served as a charter member of the American Football League. Following the 1968 season, the team made history by becoming the first AFL franchise to win a world championship, defeating the Baltimore Colts in Super Bowl III—a victory widely credited with validating the AFL ahead of its 1970 merger with the NFL. Today, as one of the league’s flagship franchises in the nation’s largest media market, the Jets represent the sport on one of its biggest global stages.
The Jets enhance the fan experience through innovation and storytelling, including 1JD Entertainment, a digital content platform that connects fans across social and digital channels. The organization is also committed to community impact, supporting youth football, girls’ and women’s flag football, and programs serving disadvantaged communities throughout the tri-state area.
The Jets play at MetLife Stadium – one of the world’s most successful multi use venues – and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.
About the New York Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. The Giants have won eight championships: 1927, 1934, 1938, 1956, 1986, 1990, 2007 and 2011. After twice winning two titles in five years, the Giants are the only NFL franchise with Super Bowl victories in four consecutive decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 102nd season of play this fall.
View original content to download multimedia:https://www.prnewswire.com/news-releases/sun-cruiser-announced-as-a-proud-partner-of-metlife-stadium-new-york-giants-and-new-york-jets-302886408.html
SOURCE New York Jets
