The strategic collaboration will expand access to global oncology insights for physicians across Brazil
NEWARK, N.J., Sept. 22, 2026 /PRNewswire/ — Medscape, the leading global digital platform for physicians and healthcare professionals, today announced the expansion of its strategic partnership with the Brazilian Society of Clinical Oncology (SBOC). This expanded partnership will provide Brazilian oncologists and other professionals who care for cancer patients with timely access to the latest advances in cancer research, treatment, and clinical practice.
The two-year agreement will focus on the development and publication of Portuguese-language educational and medical content designed to enhance knowledge and support day-to-day clinical practice of oncology professionals in Brazil. This announcement continues the editorial partnership between the two organizations, previously announced in 2022, which aimed to strengthen editorial content to tackle misinformation and inaccuracy of health information online. “Physicians are bombarded with a huge volume of information online, which varies in quality,” said Pablo Labbé, Group Vice President at WebMD/Medscape. “By working closely with SBOC, combining clinical expertise with our advanced Medscape AI technologies, we can help Brazilian physicians more easily identify and access peer-reviewed and validated clinical information from global sources. This in turn better allows medical developments to be translated into everyday clinical practice here in Brazil.”
Through the collaboration, thousands of oncology professionals across Brazil will gain access to expert-led reporting, congress updates, analysis of emerging clinical data, and educational resources from major international and national oncology meetings, all free and on-demand. “SBOC is committed to advancing oncology care in Brazil through education, scientific excellence, and professional development. This collaboration with Medscape creates an important new channel for knowledge sharing, benefiting oncologists across Brazil and, ultimately, their patients,” said Dr. Clarissa Baldotto, President of the Brazilian Society of Clinical Oncology (SBOC).
This announcement marks the latest in Medscape’s ongoing collaboration with leading academic institutions, professional societies and healthcare organizations, brought together by a shared commitment to advancing medical education and supporting healthcare professionals. “Partnerships with leading medical societies are central to Medscape’s mission of supporting healthcare professionals with trusted, clinically relevant education,” said Diane Leonis, Head of Commercial and Educational Partnerships, Medscape Brazil. “By deepening our collaboration with SBOC, we can connect Brazilian oncology professionals with timely insights from the global oncology community.”
SBOC is one of Brazil’s most recognized medical specialty societies and a leading advocate for oncology education and professional development. Founded in 1981, the organization represents clinical oncologists across Brazil and supports continuing medical education, research, professional advocacy, and healthcare policy development.
This collaboration reflects Medscape’s continued investment in Brazil, one of its most engaged international markets for physician education.
About Medscape
Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape AI is the first and only medical-grade generative AI platform that synthesizes peer‑reviewed evidence, real-time medical news, and Medscape’s expert‑validated content in seconds, delivering clinically verified insights that healthcare professionals can trust. Built for global healthcare, Medscape AI is free to all 13+ million Medscape members and accessible in any language, in any country, and in any clinic. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free C.M.E. and C.E. courses and other educational programs for physicians, nurses, and other health care professionals. Medscape is a subsidiary of WebMD Health Corp., an Internet Brands company.
About the Brazilian Society of Clinical Oncology
The Brazilian Society of Clinical Oncology is the national organization representing clinical oncologists in Brazil. Founded in 1981, SBOC works to advance oncology through medical education, scientific research, professional development, healthcare policy engagement, and national and international collaboration. The organization is dedicated to promoting excellence in oncology practice and improving outcomes for patients with cancer across Brazil.
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SOURCE Medscape
