Film sets new all-time CJ 4DPLEX record in just 33 days, drawing more than 6.7 million moviegoers across 1,200 screens with a record 40% average occupancy
BURBANK, Calif., Sept. 2, 2026 /PRNewswire/ — CJ 4DPLEX, the world’s leading entertainment technology and content company specializing in premium film formats, cinematic production, visual effects and immersive experiences, today announced that Sony Pictures’ Spider-Man: Brand New Day has become the highest-grossing film of all time across its SCREENX and 4DX formats, generating more than $104 million in combined global box office.
In just 33 days, Spider-Man: Brand New Day surpassed the previous all-time CJ 4DPLEX global box office record established by Avatar: The Way of Water, which accumulated $103 million across its 228-day theatrical run. The unprecedented speed at which Spider-Man: Brand New Day reached the milestone underscores the growing global demand for differentiated premium theatrical experiences and the increasing value SCREENX and 4DX can deliver to filmmakers, studios and exhibitors.
Since its global release, Spider-Man: Brand New Day has drawn more than 6.7 million admissions across SCREENX and 4DX, playing more than 115,000 shows across 1,200 screens worldwide. The film has achieved a record 40% average occupancy rate, demonstrating extraordinary audience demand and the ability of premium formats to drive moviegoers to theaters and maximize the value of every auditorium. It also set opening records for SCREENX in 36 countries and 4DX in 22 countries.
Spider-Man: Brand New Day marked the debut of CJ 4DPLEX’s “Shot for SCREENX” initiative and the first time the company collaborated with filmmakers from on-set production through theatrical exhibition. Working alongside director Destin Daniel Cretton and the filmmaking team, SCREENX provided a new creative canvas designed to extend select moments beyond the traditional screen and surround audiences with imagery conceived specifically for the format, moving SCREENX further upstream in the creative process and giving filmmakers new tools to expand the scale and impact of their storytelling.
“The global response to Spider-Man: Brand New Day has been extraordinary,” said Steven O’Dell, President, International Marketing & Distribution, Sony Pictures Entertainment. “The success of Shot for SCREENX demonstrates how creative collaboration can enhance the theatrical experience, and we’re thrilled to see that innovation resonate with audiences around the world.”
“Spider-Man: Brand New Day has achieved something no film has ever done across SCREENX and 4DX, and to establish this record in just 33 days makes the accomplishment even more extraordinary,” said Jun Bang, CEO, CJ 4DPLEX. “As the first film in our Shot for SCREENX initiative, it represents an important evolution in how we collaborate with filmmakers and studios. We are incredibly grateful to Sony Pictures, Destin Daniel Cretton and the entire filmmaking team for embracing this new creative approach and helping demonstrate what is possible when premium formats become part of the filmmaking process from the beginning.”
“This record demonstrates the tremendous opportunity premium formats create across the theatrical ecosystem,” said Don Savant, CEO, CJ 4DPLEX Americas. “For studios and filmmakers, SCREENX and 4DX provide differentiated ways to showcase their biggest films, create excitement and drive incremental box office. For exhibitors, they provide a premium experience audiences actively seek out and are willing to pay more to enjoy. Most importantly, we are incredibly grateful to Sony Pictures for embracing our vision for ‘Shot for SCREENX’ and working with us to make it a reality. Their partnership and commitment were instrumental in achieving this historic success.”
With SCREENX and 4DX now reaching audiences across major theatrical markets worldwide, studios and filmmakers have a powerful global premium platform through which to differentiate major releases, while exhibitors can offer audiences experiences that cannot be replicated at home.
Spider-Man: Brand New Day is now playing in SCREENX and 4DX theaters worldwide.
About Spider-Man: Brand New Day
It’s a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves – a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.
Directed by Destin Daniel Cretton. Written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad, and Rachel O’Connor, p.g.a. Executive Producers are Louis D’Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo.
About CJ 4DPLEX
CJ 4DPLEX is a proud subsidiary of CJ Group, Korea’s leading lifestyle and culture company. Headquartered in Sangam, Seoul, CJ 4DPLEX develops and operates the world’s leading premium cinema technologies, partnering with major exhibitors across the Americas, Europe, Asia and the Middle East to deliver SCREENX, 4DX and ULTRA 4DX experiences. Through continuous innovation, the company is committed to expanding immersive storytelling and creating new ways for audiences around the world to experience cinema.
About SCREENX
SCREENX is the world’s first multi-projection cinema technology, delivering a 270-degree panoramic viewing experience that extends select scenes beyond the main screen and onto the auditorium walls. By surrounding audiences with exclusive imagery created or specially formatted for SCREENX, the technology enhances immersion while preserving the filmmaker’s creative vision.
About 4DX
4DX is the world’s leading immersive theatrical technology, enhancing films with synchronized motion seats and more than 21 environmental effects, including wind, water, scent, fog, lightning, vibration and more. By engaging multiple senses, 4DX transforms moviegoing into a fully immersive entertainment experience that places audiences inside the action.
CJ 4DPLEX can be found at www.cj4dplex.com.
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