Join more than 22,000 nonprofits already enrolled in RoundUp’s Recurring Donor Program. No application. No grant proposal. No additional budget. Get started in less than a minute.
DURHAM, N.C., Oct. 27, 2026 /PRNewswire/ — RoundUp.org, the service that lets donors round up everyday Visa and Mastercard purchases for the nonprofit of their choice, announced today the launch of the RoundUp Recurring Donor Program, backed by up to $200,000 in Donor Growth Reward payments.
For most nonprofits, recurring donors are the most valuable fundraising asset they can build. On average, 100 recurring RoundUp donors generate approximately $30,000 in annual donations for the nonprofit they support, creating a dependable source of recurring funding that can continue for years.
Acquiring recurring donors has long been one of the hardest, most expensive challenges nonprofits face. The program pairs a financial incentive nonprofits can use to motivate supporters (‘Sign up today and we’ll receive an extra $250 for every 10 new donors’) with a ready-made donor marketing toolkit.
Each nonprofit receives:
- A personalized Program Dashboard that tracks progress toward earning each $250 Donor Growth Reward
- Ready-to-use email campaigns
- Social media posts and graphics
- Printable templates and promotional materials
- A unique QR code linking directly to the nonprofit’s RoundUp donation page
Joining the RoundUp Recurring Donor Program takes less than a minute:
- Search for your nonprofit on RoundUp.org.
- Click “Login as Nonprofit” on your page and verify your email address.
- You’ll have immediate access to your Program Dashboard and Campaign Toolkit.
“The biggest challenge facing most nonprofits isn’t inspiring generosity—it’s acquiring recurring donors,” said Jed Carlson, Founder and CEO of RoundUp.org. “Recurring donors are the most valuable fundraising asset, yet they’re also the hardest to acquire. By combining an incentive for donors to give NOW with ready-to-use fundraising tools, we’re making it easier than ever for nonprofits to build sustainable recurring revenue.”
RoundUp believes the future of nonprofit fundraising isn’t asking existing donors to give more—it’s making giving so effortless that millions more people choose to become recurring supporters. Today, recurring giving accounts for just 3% of charitable giving. If that share grew to 10%, it would represent more than $40 billion in additional recurring charitable giving each year.
“We’re not trying to become the biggest donation tool,” Carlson said. “We’re trying to become the best at helping nonprofits get their donors to give month in and month out.”
About RoundUp.org
As an approved financial partner of Visa and Mastercard, RoundUp helps more than 22,000 verified nonprofits acquire recurring donors and build sustainable recurring revenue while making charitable giving simple, automatic, and impactful.
For more information, visit RoundUp.org/blog
Press kit, including images, a one-page data sheet and founder headshot: https://drive.google.com/drive/folders/19AnzimoY4Ror8F-N8iPDBO-r2zUL_QDp
Media Contact
Jed Carlson
Founder & CEO
RoundUp.org
919.214.9499
425524@email4pr.com
www.RoundUp.org
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SOURCE RoundUp.org, Inc.
