From Milan to New York, from London to Florence:
a calendar of events spanning wine, culture, design and publishing
and telling the story of the Verona-based brand’s ever-growing presence
on the international stage.
VERONA, Italy, Sept. 17, 2026 /PRNewswire/ — There is a very concrete way to measure a brand’s presence: its reach across markets. For Pasqua, autumn 2026 draws a significant map. In the coming months, the Verona winery’s name will be present in the most strategic countries through numerous initiatives aimed at both the general public and industry professionals: from international tastings to trade fairs, from cultural events to partnerships with the world of publishing and design.
A journey that starts at the company’s headquarters in Verona and travels to Milan, by way of New York, London, Florence and Merano, connecting wine with different audiences, languages and contexts. Not simply a sequence of events, then, but a snapshot of a presence that has grown increasingly varied and international over time.
“Being present in such diverse settings confirms the strength of an identity that starts in Verona and looks out to the world,” says CEO Riccardo Pasqua. “From culture to design, from engaging with international critics to the industry’s more specialized events, every occasion is a way to tell the story of our wine and our region with a contemporary outlook. The language we use is meant to connect with new generations, attract new audiences for our business, and make us ever more compelling in the eyes of those who already know our way of telling the story of wine. There is no shortage of opportunities.”
The autumn journey begins on September 1 in Milan, with the opening of La Casa della Frutta, the new space created by publisher Neri Pozza in the Sant’Ambrogio district. Born from the conversion of a former fruit-and-vegetable market, the project aims to turn culture into an everyday experience, open to the neighborhood and the city. Pasqua will mark the opening with 11 Minutes rosé and the iconic PassioneSentimento line, a tribute to the brand’s Verona roots.
September will also be the month Pasqua returns to play on home turf. In Verona, from September 22 to 25, the company will be wine sponsor of Marmomac, one of the most important international trade fairs dedicated to stone and design.
In October, the city of Verona will also be at the center of the project “La Lettura è di Tutti” (“Reading Belongs to Everyone”), a cultural initiative supported by Pasqua together with Neri Pozza, in collaboration with Marmomac and under the patronage of the City of Verona. Two events – October 10 and 11 – will bring together six of Verona’s cultural landmarks as stunning backdrops for communal readings led by the authors themselves, actors, and members of the public. Each event, free and open to the city, will close with a toast using Pasqua glasses.
Also on October 10, in Florence, the winery will once again be wine partner of Il Foglio’s Festa dell’Ottimismo, an event organized annually by the newspaper featuring a day of debates and discussions on politics, current affairs and culture, with leading figures from the institutional, economic and cultural spheres.
Finally, from November 6 to 10, Pasqua will be in Alto Adige at the Merano Wine Festival, one of Europe’s most important and exclusive events dedicated to excellence in wine and food. On tasting will be a selection of the winery’s iconic, award-winning products, including Passito di Pantelleria Sangue d’Oro, Valpolicella Superiore Mai Dire Mai, and several interpretations of Amarone.
Europe, and the United Kingdom in particular, is by now a traditional stage for Pasqua. On October 6 in London, the brand will take part in a round table organized by Harper’s Bazaar, engaging with the world of international media and opinion-making.
On November 9, again in London, Amarone will take center stage at Amarone Calling, an event dedicated to one of the flagship appellations of Valpolicella. Pasqua will present some of Cecilia Beretta’s most award-winning labels: Amarone della Valpolicella Terre di Cariano, Valpolicella Superiore Mizzole, and Valpolicella Ripasso Superiore.
Across the ocean, this autumn the Verona winery will be present at Great Wines of Italy, the event organized by James Suckling. On September 9, New York will be an important stop for the American market, with tastings of Famiglia Pasqua Amarone and Hey French, the winery’s multivintage white.
Still in the Big Apple, on September 14 Pasqua will be among the protagonists of Sip of Italy, an event by Wine Enthusiast, presenting a wide selection: from the different styles of Valpolicella with Amarone Famiglia Pasqua and Mai Dire Mai, to 11 Minutes rosé; from the PassioneSentimento line to Hey French and Passito di Pantelleria Sangue d’Oro.
At the end of the month, on October 26 and 27, the brand will return once more to New York with VeronaFiere for Vinitaly USA and Wine2Wine. A presence that strengthens the relationship with one of the most important markets for Italian wine and provides an opportunity to meet operators, buyers and industry professionals in a significant institutional setting.
More than simply a sequence of events, autumn 2026 thus paints the picture of a brand that has made cross-pollination part of its own identity. Wine, culture, design, publishing and media become the territories through which Pasqua builds relationships and carries its contemporary vision of wine ever farther afield.
PASQUA is a Verona-based wine company founded in 1925 and owned by the Pasqua family. Recognized around the world as a producer and ambassador of prestigious Veneto wines, the company’s ambition is to carry forward, with a renewed stylistic approach, all the winemaking experience built up over more than 100 years of history. Alongside President Umberto work his children Riccardo Pasqua, CEO, Alessandro Pasqua, Vice President for North America, and Andrea Pasqua, Head of Business Development. With the third generation, the winery has become a House of the Unconventional, a research lab and a space for dialogue where quality and creativity take center stage. In its centennial year, Pasqua was chosen by winemaker Charles Smith as global distributor for the House of Smith brands, including K Vintners, Sex, and Real Wine, and became a minority partner in the latter. Also in 2025, the Verona winery invested in the Sangue d’Oro winemaking project in Pantelleria, owned by actress and international style icon Carole Bouquet, acquiring ownership and combining winemaking vision with the preservation of the island’s cultural heritage.
For further information:
Press Office – Pasqua Vigneti e Cantine Tel. +39 045 8432111
press@pasqua.it www.pasqua.it
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SOURCE Pasqua Wines
