New treats combine rich chocolate with a fiery ghost pepper kick, adding some spice to the returning cookies & cream-inspired ghosts, spiders, and nostalgic dirt-and-worms favorites
MOONACHIE, N.J., Sept. 24, 2026 /PRNewswire/ — Paris Baguette is turning up the heat this Halloween with a wickedly delicious lineup of sweet-and-spicy treats, alongside seasonal favorites guests love. New this year, the Ghost Pepper Chocolate Marble Mochi Donut puts a fiery twist on rich, indulgent chocolate, while the Ghost Pepper Iced Hot Chocolate brings a cool and spicy spin to the classic cozy favorite. And the Halloween fun doesn’t stop there—fan-favorite cakes, donuts and beverages are back and dressed to impress with ghoulish ghosts, creepy crawlers and gummy worms. It’s a Halloween lineup that’s equal parts spooky, sweet and seriously craveable.
From October 1st through November 1st, guests can choose from donuts and beverages, handcrafted cakes and slices, and specialty donut boxes, perfect for every Halloween moment and celebration.
“At Paris Baguette, we love bringing the excitement of every holiday to life through the treats we create for our guests,” said Cathy Chavenet, Chief Marketing Officer of Paris Baguette North America. “This Halloween, we wanted to surprise and delight with something unexpected, the fiery kick of ghost pepper paired with rich, indulgent chocolate, while still embracing the nostalgia that makes Halloween so special. From playful ghosts to spider-topped donuts, it’s the fun, unexpected details that transport us back to being kids again.”
Ghost Pepper Haunts the Menu
Paris Baguette is bringing sweet heat to Halloween with two NEW ghost pepper-chocolate creations for a spookier spin on the season:
- Ghost Pepper Chocolate Marble Mochi Donut: Paris Baguette’s signature Mochi Donut finished with chocolate marble frosting and a fiery ghost pepper kick
- Ghost Pepper Iced Hot Chocolate: Rich iced hot chocolate that balances chocolatey sweetness with a fiery ghost pepper kick
Frightfully Delicious Treats
Whether you’re bringing treats to the classroom or stocking the office breakroom, these Halloween favorites are made to sink your teeth into!
- Halloween Scream Donut: Paris Baguette’s signature King Cream Donut stuffed with cookies & cream filling, iced in cookies & cream white chocolate and topped with fun chocolate cookie eyes
- Spider Mochi Donut: Mochi Donut, iced in cookies & cream white chocolate topped with a chocolate sandwich cookie and drizzled with chocolate spider legs
- Vanilla Scream Ghost Cake: Moist vanilla sponge layered with pastry cream and fresh strawberries, finished in Paris Baguette’s signature soft cream and decorated with ghosts and chocolate spider webs
- Dirt & Worms Chocolate Chiffon Cake: Chocolate chiffon cake layered with cookies & cream soft cream, filled with chocolate cookie crumbs and topped with gummy worms; also available as a slice
- Dirt & Worms Frappe: Cookies & cream frappe topped with chocolate cookie crumbs and gummy worms
- Halloween Donut Box: Available for catering orders, this festive assortment features six Spider Mochi Donuts and six Halloween Scream Donuts
No Tricks, Just Treats for PB Rewards Members
PB Rewards members can conjure up bonus points and sweet offers throughout the season, including:
- 9/29: Sip a free medium hot or iced coffee with any purchase for National Coffee Day
- 10/16: Celebrate Boss’s Day with a buy one, get one free pastry offer*
- 10/5 – 10/26: During More Points Mondays, earn 100 bonus points when dining or scheduling an order for Monday
- 10/31: Spook up your Halloween with a free pastry with any beverage purchase
- 11/13: The Halloween fun gets one final encore on Friday the 13th, when PB Rewards members can enjoy a pastry for just $0.13 with any purchase
Not a PB Rewards member? Download the Paris Baguette app to join today and enjoy a FREE** pastry with any purchase on your next visit! Learn more at www.parisbaguette.com/rewards.
Don’t forget to follow @parisbaguette_usa on Instagram for all the latest offerings and menu updates and visit https://parisbaguette.com/locations/ to find a list of locations near you.
*Limit one per PB Rewards account.
**Valid for first-time PB Rewards members who sign up in the mobile app. One welcome reward is granted per member and per device.
About Paris Baguette
With a projected 1,000 cafés in North America by 2030, Paris Baguette is on a mission to reestablish the neighborhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do. Being a neighborhood bakery café means caring about those around us and finding ways to make a real impact. We do so through our “Love Baked In” programs that bring to life our commitment to serving local communities through various charitable programs and initiatives. Paris Baguette is a leader in the hospitality industry with its commitment to creating unique consumer experiences and a network of successful franchisee relationships. For information and to find the Paris Baguette location closest to you, please visit www.parisbaguette.com.
CONTACT:
Daniela Olazabal
daniela.olazabal@rfbinder.com
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SOURCE Paris Baguette
