The #1 Selling Fair Trade and Organic Coffee Brand debuts a decadent fusion of toasted pistachio and sweet white chocolate notes just in time for cozy season sipping
SARATOGA SPRINGS, N.Y., Sept. 25, 2026 /PRNewswire/ — Death Wish Coffee Co., the #1 selling Fair Trade and #1 Organic coffee brand in the United States, today announced the upcoming launch of its latest seasonal innovation, White Chocolate Pistachio. The medium-roast blend leverages strong market demand for pistachio flavor profiles, combining toasted pistachio and sweet white chocolate notes to capture cozy-season coffee occasions. The new flavor will be available exclusively on deathwishcoffee.com beginning September 29.
Crafted with Certified Fair Trade arabica and robusta beans, White Chocolate Pistachio delivers a smooth, low-acidity cup with no artificial flavors, catering to modern specialty coffee drinkers who prioritize both ethical sourcing and flavor indulgence.
As pistachio continues to see growing interest from consumers and expands beyond the dessert aisle, the U.S. pistachio market size, valued at 2.3 billion USD in 2025, is projected to grow from 2.4 billion USD in 2026 to 3.2 billion USD by 2033, according to Grand View Research.
“Pistachio profiles are exploding, but we weren’t interested in making just another play-it-safe fall coffee. We built a blend that offers deep, cozy indulgence without compromising on our sustainably sourced standards or our signature smooth taste,” said Sasha Auguste, Chief Marketing Officer of Death Wish Coffee. “It’s a powerful addition to our lineup as we continue to push the boundaries of what specialty coffee can be.”
White Chocolate Pistachio is available in 9-ounce ground bags for $13.99, exclusively on deathwishcoffee.com and rolling out to major retailers and Amazon in 2027. For more information about Death Wish Coffee Co. and its full range of products, please visit deathwishcoffee.com and follow the brand on Instagram at @deathwishcoffee.
About Death Wish Coffee Co.
What started as a few employees packing orders in the basement of a quaint coffee shop is now the number one Fair Trade and Organic coffee brand in the United States, and can now be found in more than 25,000 stores nationwide. Death Wish Coffee is the #1 Selling Fair Trade and #1 Organic Roasted Coffee Brand in the United States, according to SPINS MULO Scan Data in December 2025. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, Light Roast and Valhalla Java, are always Fair Trade + made with organic coffee. For more information, visit www.deathwishcoffee.com.
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SOURCE Death Wish Coffee Co.
