Trackside Sales Grow More Than 177% Since Pacsun’s First Austin Pop-Up in 2023, Including a 19% Surge in 2026
ANAHEIM, Calif., Oct. 26, 2026 /PRNewswire/ — Pacsun went full throttle in Austin, closing out its fourth FORMULA 1 UNITED STATES GRAND PRIX with its biggest race weekend yet. Trackside sales surged 19% compared to 2025, bringing total sales growth to more than 177% since Pacsun’s first Austin pop-up in 2023. The milestone marks another record year for the partnership as Pacsun continues to bring fashion and racing culture together.
From October 23 – 25, Pacsun’s signature red trackside shop returned to Austin, bringing a distinctly Western edge to race weekend. The collection blended washed denim, metallic details, and vintage-inspired racing graphics with a nod to Texas style. Standout pieces included the Pole Position Racing Jacket and a Western button-up paired with a coordinating trucker hat in washed indigo.
The fan-favorite Formula 1® cowboy hat also made its return as a trackside exclusive after selling out in hours last year, alongside additional limited-edition styles available only at the Austin pop-up. The assortment brought together racing heritage and Western influences, giving fans a fresh way to celebrate the sport through fashion.
Since first joining forces in 2022, Pacsun and Formula 1® have continued to bring fashion and racing culture together through collections and experiences designed for the next generation of fans. This year’s assortment drew inspiration from Texas itself, combining vintage Western workwear with the energy and individuality of Austin race weekend.
“Austin has become a major moment for Pacsun, and this year really showed how much the partnership has grown,” said Richard Cox, Chief Merchandising Officer at Pacsun. “Formula 1 continues to influence fashion and youth culture, and we’re seeing that firsthand through the response to our collections. From racing-inspired graphics to Western influences, we’re creating product that feels authentic to both the sport and our customer. The momentum we’ve seen year after year speaks to the strength of that connection.”
The Pacsun FORMULA 1 UNITED STATES GRAND PRIX 2026 collection ranges from $35 for tees and hats to $175 for outerwear and remains available at select Pacsun stores and online while supplies last.
About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport Beach, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
Press Contacts
Kate Fosha George
kgeorge@pacificsunwear.com
Catie Archambeau
pacsun@michelemariepr.com
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SOURCE Pacsun
