Veteran consumer, hospitality and luxury strategist to strengthen the technology, data and operations behind Nuage’s service to planners, designers, florists, venues and hotels.
MIAMI, Oct. 6, 2026 /PRNewswire/ — Nuage Designs, a luxury event rental company known for its distinctive linens, furniture and elevated tabletop collections, today announced that Rob Holston has joined as Chief Strategy & Operations Officer. Holston reports to President and CEO Pablo Oliveira. He leads strategy, operations, sales and marketing, and technology.
Holston brings 30 years of experience advising and helping scale consumer, hospitality and luxury brands. Most recently he spent 12 years at EY as Global and Americas Consumer Products Sector Leader. In that role he advised boards and management teams on using data and analytics to drive growth and enter new markets. Earlier, he served on the Operating Committee of a leading consumer and retail analytics firm, where he led the development of technology and analytics products for Fortune 100 brands including Pepsico and L’Oréal.
“Our clients trust us with the moments that matter most to them,” said Pablo Oliveira. “As we grow in Chicago and beyond, Rob gives us the operating strength to deliver the same Nuage experience at every event, in every market.”
“Planners, designers, and venues want two things from a rental partner: design that makes their event distinctive, and execution they never have to think about,” said Holston. “Nuage has built its reputation on both. My focus is scaling that across markets like Chicago, with the systems, people, data and technology to deliver an elevated experience at every event.”
For planners, designers, florists, venues and hospitality partners, Holston’s priorities include more efficient and faster ordering and a consistent standard of quality and service across Miami, Chicago and nationwide service areas.
The appointment comes as Nuage opens a new Chicago logistics and operations center in Q1 2027 and launches Nuage Design Studios in Miami, Chicago and New York. The studios will invite planners, designers and their clients to work through textures, colorways and pairings in person, with Nuage’s client specialists guiding them toward their design goals as they bring together linens, tabletop and furniture into a complete look before the event.
Holston previously served on the board of the Marketing Science Institute and on Drexel University’s Presidential Advisory Board. He is a founding Advisory Board member of Columbia University’s Center for Pricing and Revenue Management. He holds a BS from Drexel University and an MBA in Operations Science from the University of North Carolina at Chapel Hill. Rob can be contacted at his LinkedIn page.
About Nuage Designs
Nuage Designs is an event rental company based in Miami and Chicago, offering a carefully curated collection of textiles, furnishings, and tabletop for events of all scales. Known for its design-forward aesthetic and exceptional service, Nuage partners with event planners, DMCs, and hospitality clients across the country to bring elevated experiences to life.
Learn more at www.nuagedesigns.com.
Media Contact
Media contact: marketing@nuagedesigns.com
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SOURCE Nuage Designs
