Our first liquid moisturizer in the men’s skincare category, this innovation delivers hydrating and soothing care in ultra-lightweight formulas for sensitive and dry skin.
STAMFORD, Conn., Sept. 1, 2026 /PRNewswire/ — NIVEA MEN, the leading brand in men’s face care, today announced the launch of their first-ever Liquid Moisturizer line. The two dermatologically tested formulas are designed for daily use and tailored to different skin needs: Sensitive Liquid Moisturizer soothes and comforts sensitive skin, while Maximum Hydration Liquid Moisturizer delivers lightweight hydration for dry, rough skin. Together, they give men what their skin needs in a lighter, easier format than a traditional moisturizer.
“At NIVEA MEN, we understand that consistency is key to caring for skin, and products need to fit naturally into men’s everyday routines,” said Lauren Lynch, marketing director, NIVEA MEN, Beiersdorf Inc. “Our new Liquid Moisturizers offer a modern, lightweight approach to daily care, helping men find the formula that best meets their individual skin needs.”
The launch reflects Beiersdorf’s broader commitment to developing skin care solutions that meet consumers across a range of needs, preferences and routines.
“At Beiersdorf, we combine deep skin care expertise with a constant focus on evolving consumer needs,” said Andrea Mondoni, General Manager, Beiersdorf Inc. “NIVEA MEN Liquid Moisturizers are an example of how we continue to bring meaningful innovation to market, expanding our portfolio with solutions that deliver relevant benefits and support the long-term growth of our brands.”
The NIVEA MEN Liquid Moisturizer line is available in two easy-to-use formulas, designed to address specific skin needs and simplify a daily grooming routine:
- NIVEA MEN Sensitive Liquid Moisturizer: Formulated for normal to dry, sensitive skin, this fragrance-free formula provides smooth hydration that soothes and comforts skin on contact. It is enriched with a 5% Soothing Complex featuring Ceramide and Zinc PCA, plus Glycerin and Provitamin B5, a Smart Barrier Technology, and gentle skin-supporting formula. With regular use, 98% of men said the formula was suitable for their sensitive skin, while 90% said it soothed their skin.*
- NIVEA MEN Maximum Hydration Liquid Moisturizer: Designed for normal to dry skin, this crystal-clear formula delivers weightless hydration that absorbs instantly. Enriched with a 5% Hydrating Complex featuring hyaluronic acid and vitamins, it immediately smooths dry, rough skin texture and leaves skin refreshed, healthy-looking and comfortable. The formula has a light masculine fragrance With regular use, 98% of men said the formula left their skin feeling refreshed and invigorated.**.
The NIVEA MEN Liquid Moisturizer line will be available on Amazon beginning in September 2026, with nationwide retail availability anticipated in 2027. For more information, follow NIVEA MEN on Instagram, Facebook and TikTok, or visit www.niveausa.com/products/men.
About NIVEA MEN
NIVEA MEN is a global leader in men’s skin care, offering a comprehensive range of products designed to support men’s grooming and skin care needs. Backed by more than a century of Beiersdorf skin care expertise, the brand combines innovative formulations with trusted efficacy to help men care for their skin every day. The portfolio includes face care, shaving and body care products available in markets worldwide.
About Beiersdorf
Beiersdorf Inc is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skincare products for over 140 years. The company’s portfolio of international brands includes Aquaphor, Eucerin, NIVEA, Coppertone, La Prairie and Chantecaille. Learn more at www.beiersdorf.com.
*Self-assessment of 41 men, 2025
**Self-assessment of 42 men, 2025
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SOURCE NIVEA MEN
