Fans Can Now Collect the 2026 Billustration Caps with Every Purchase Benefiting the Patricia Allen Fund at GCH Buffalo
New Era® x Josh Allen x 2026 Billustration Videos and Photos LINKED HERE
BUFFALO, N.Y., Aug. 31, 2026 /PRNewswire/ — New Era, the international sports and lifestyle brand, and Buffalo Bills quarterback Josh Allen are proud to announce the special release of the 2026 Billustration Collection, featuring eight new designs created by children receiving care at Golisano Children’s Hospital of Buffalo (GCH Buffalo), formerly Oishei Children’s Hospital.
During the 2025 NFL season, Allen expanded his long-standing partnership with New Era, becoming the first ambassador to receive an investment stake in the company and taking on the role of New Era’s first-ever “Director of Billustration.”
Following last season’s Billustration campaign, which raised $140,230 for the Patricia Allen Fund at GCH Buffalo, New Era and Allen are bringing the fan-favorite concept back for 2026. Beginning today, fans can collect all eight designs, with every purchase benefiting the Patricia Allen Fund at GCH Buffalo. Allen will wear the corresponding cap during his tunnel walk at each Bills regular-season home game.
For the first time ever, the Collection will be available in three different cap silhouettes: the 9SEVENTY®, the 59FIFTY®, and a kids’ 9FORTY®.
“I am incredibly proud of everything last season’s Billustration campaign with New Era achieved and I was eager to bring it back for the 2026 season in response to the demand from fans to get their hands on these special caps,” said Allen. “Knowing fans can now collect every design and wear them alongside me all season makes it even more special as we continue to support the Patricia Allen Fund and the amazing care provided at Golisano Children’s Hospital of Buffalo.”
“One of the most special parts of Billustration is seeing the kids’ creativity come to life and learning where their inspiration comes from. Their imagination and perspective are incredibly powerful,” said Danielle Koch, Executive Director at the New Era Cap Foundation. “It’s incredibly rewarding to be part of this initiative with Josh and to see how it brings our community together in support of the kids and families at Golisano Children’s Hospital of Buffalo. We’re proud to help give their creativity a platform and make a meaningful difference for families in our community.”
“Last year’s Billustration campaign blew us away with the excitement, success and support for the Patricia Allen Fund. We’re so grateful to New Era and Josh for this unique way that even more fans can have a piece of our patient’s hearts by collecting their designed caps,” said Stephen Turkovich, MD, president, Golisano Children’s Hospital of Buffalo. “Jack, Mason, Charlotte, Isaac, Avery and Amar’e, Killian, Caleb and Grace put so much creativity into these designs, knowing that their caps will bring support to more kids just like them through the donations to the Patricia Allen Fund. Donations like this help ensure we can enhance equipment and support crucial programs.”
Each cap transforms personal passions, favorite memories, and creative ideas into a wearable work of art. Allen will debut each one-of-a-kind design throughout the Bills’ home schedule, as outlined below.
- September 17, 2026 – Buffalo Bills vs. Detroit Lions – Jack
- September 27, 2026 – Buffalo Bills vs. Los Angeles Chargers – Mason
- October 4, 2026 – Buffalo Bills vs. New England Patriots – Charlotte
- November 1, 2026 – Buffalo Bills vs. Baltimore Ravens – Isaac
- November 22, 2026 – Buffalo Bills vs. Miami Dolphins – Avery & Amar’e
- November 26, 2026 – Buffalo Bills vs. Kansas City Chiefs – Killian
- December 19, 2026 – Buffalo Bills vs. Chicago Bears – Caleb
- January TBD, 2027 – Buffalo Bills vs. New York Jets – Grace
The entire 2026 Billustration Collection is available beginning today at www.neweracap.com, the New Era Buffalo Store, the New Era SoHo Flagship Store, Buffalo Bills Highmark Stadium, and select retail partners.
ABOUT NEW ERA: Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and a network of more than 1,000 retail stores worldwide, the brand is a market leader rooted in sports and an influential force in streetwear and lifestyle culture around the world. Headquartered in Buffalo, New York, New Era products are sold in more than 125 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com or follow @neweracap on social media.
PRESS CONTACT:
Marc Sausa
Berk Communications for New Era Cap, LLC
newera@berkcommunications.com
Lauren Menache, New Era Cap, LLC
Lauren.menache@neweracap.com
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SOURCE New Era Cap LLC
