Veteran Media Executive to Drive Strategic Growth Across Audio, Streaming, and Digital Platforms
MIAMI, Feb. 25, 2026 /PRNewswire/ — Spanish Broadcasting System, Inc. (“SBS”) today announced the appointment of Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks.
Lyke returns to SBS with more than two decades of national network and digital sales leadership experience, including the last 10 years leading the largest Hispanic radio networks in the United States. He is a highly respected and accomplished executive in the audio industry. He has built and led high-performing revenue organizations, cultivated deep agency and brand partnerships, and delivered consistent, scalable growth across broadcast, streaming, video, and programmatic platforms. His career is defined by scaling diverse platforms and driving revenue for the largest Hispanic media entities in the country.
Most recently, Lyke served in senior executive sales leadership roles within the national audio space, where he oversaw network revenue strategy and multi-platform monetization initiatives. He previously held key leadership positions within SBS and other major media organizations, earning a reputation for strategic vision, operational excellence, and results-driven execution by consistently building high-performing teams and integrated marketing solutions. Lyke also serves as a Board Member of the BBB Foundation and is a dedicated advocate for the Autism community.
In his new role, Lyke will oversee all Network and National Digital revenue operations for AIRE Radio Networks. He will lead integrated national revenue strategy, drive agency development, strengthen advertiser relationships, and accelerate cross-platform monetization across SBS’s growing digital ecosystem.
Lyke will co-lead the Network division alongside EVP of Operations Carolina Patiño, aligning revenue strategy with operational execution to optimize performance, enhance client delivery, and scale the Network’s national footprint.
Statement of SBS Chairman Raúl Alarcón:
“Jim’s return to SBS marks a powerful step forward for AIRE Radio Networks. He is a proven revenue leader with a deep understanding of national audio and digital strategy, and his experience will accelerate growth across all of the Company’s platforms. As we expand our national footprint and invest aggressively in digital innovation, Jim will play a central role in strengthening our market position and driving the next chapter of our success,” stated Mr. Alarcón.
Lyke’s appointment underscores SBS’s continued commitment to strengthening AIRE Radio Networks as a premier national audio and digital platform serving Hispanic audiences across the United States and Puerto Rico.
NOTICE REGARDING FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of applicable federal securities laws, including statements regarding anticipated growth initiatives, strategic objectives, and future business performance. These statements are based on current expectations and assumptions and involve risks and uncertainties that could cause actual results to differ materially. SBS undertakes no obligation to update any forward-looking statements except as required by law.
CONTACTS
Richard D. Lara
rlara@sbscorporate.com
(305) 441-6901 ext.1524
Chris Plunkett
chris@theplunkettgroup.com
212-739-6729
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. (SBS) is a leading Hispanic-controlled media and entertainment company serving the over 60 million people that comprise the $4 Trillion U.S. Hispanic market. SBS operates top-ranked radio stations in major U.S. Hispanic markets with national network distribution through AIRE Radio Networks, the Mega TV Network, and the LaMusica digital ecosystem, including streaming, mobile, video, and connected TV platforms reaching millions of consumers nationwide.
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SOURCE Spanish Broadcasting System, Inc.
