CINCINNATI, Aug. 28, 2026 /PRNewswire/ — The Kroger Co. (NYSE: KR), America’s Grocer, announced the 2026 Kroger Wellness Tour, a September-long effort designed to bring practical wellness resources directly to customers in stores and communities across the country.
Throughout September, participating Kroger Family of Stores locations will host wellness-focused in-store activations every Friday and Saturday. Customers will have opportunities to sample better-for-you products, learn more about OptUP® Picks and connect with Kroger Health experts, including pharmacists and dietitians, who can help customers take simple steps toward everyday well-being.
The tour will also include four community mini-fest events in Nashville, Houston, Phoenix and Salt Lake City. These larger local experiences are designed to bring the Wellness Tour to life through product discovery, nutrition education, family-friendly engagement and community-centered programming.
“Kroger touches millions of families every day,” said Colleen Lindholz, president of Kroger Health. “The Wellness Tour is about using that reach to meet customers where they are and make it easier to take one step toward better health.”
In-store activations nationwide
During the entire month of September, participating Kroger Family of Stores locations will host wellness-focused in-store activations every Friday and Saturday. Customers can expect:
- Better-for-you product sampling, including dietitian-approved OptUP® picks where available
- Opportunities to connect with Kroger Health experts, including pharmacists and dietitians
- Nutrition education and resources to support healthier everyday choices
- Information about Kroger Health services and wellness resources available in store and online
Community mini-fest events
Four cities will host expanded Wellness Tour experiences that bring the program to life beyond the store:
- Sept. 5 in the Nashville area: Kroger Store #580, 2015 Needmore Rd., Clarksville, Tennessee
- Sept. 12 in the Houston area: Kroger Store #142, 20168 Eva St., Montgomery, Texas
- Sept. 19 in the Phoenix area: Fry’s Store #655, 3490 S. Power Rd., Gilbert, Arizona
- Sept. 26 in the Salt Lake City area: Smith’s Store #274, 5710 W 7800 South, West Jordan, Utah
Mini-fest programming may include product sampling, wellness workshops, live cooking demonstrations, fitness activations, giveaways, coupons and community engagement opportunities. Visit Kroger.com/wellnesstour to learn more.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
