MISSISSAUGA, ON, Oct. 12, 2026 /PRNewswire/ — On October 10, global lifestyle brand MINISO officially opened its first overseas SUPER MINISO store at Square One Shopping Centre in Mississauga, Canada. The opening introduces SUPER MINISO to international markets for the first time, bringing MINISO’s new “trendy and fun lifestyle” store concept to Canadian consumers.
Introducing the First Overseas SUPER MINISO
Designed for urban consumers who value quality, trends and fun, SUPER MINISO is positioned as a landmark lifestyle destination that brings together a thoughtfully curated and balanced blend of IP collectibles and lifestyle products.
From fashion and travel to beauty and everyday essentials, the store combines a diverse lifestyle offering with exciting IP-driven products, including limited and first-to-market launches, giving consumers multiple ways to discover and engage with their favorite characters.
Beyond a traditional product-led shopping environment, SUPER MINISO uses themed displays and extended experience spaces to bring products, characters and cultural interests together — creating a destination for shopping, discovery and social experiences. Rather than separating IP products from everyday products, the store creates a more connected journey between discovery and daily life — from exploring new characters and collections to finding products designed for everyday use.
Combining Everyday Essentials with a World of IP Experiences
Located in Square One, Ontario’s largest shopping centre, the store brings together a diverse range of beloved IPs for Canadian fans. The opening features the Canadian debut of the full Naruto collection and the new Stitch Hit Snooze Series, with more exciting launches to follow. Upcoming highlights include new collections from Demon Hunter and Chiikawa, the full range of new YOYO releases, more than 100 Hello Kitty and Friends products, and new releases from Mofusand and Marvel.
To celebrate the opening of the first overseas SUPER MINISO, MINISO hosted a series of fan-focused activities, featuring themed displays, dedicated IP showcases and interactive experiences. These activations turned the store into an engaging destination for fans, creating memorable and shareable moments throughout the opening.
Advancing MINISO’s IP Growth Strategy
The opening of the first overseas SUPER MINISO underscores MINISO’s long-term commitment to the Canadian market and marks an important step in the company’s brand evolution. In November 2025, MINISO reinforced its Canadian footprint with the opening of its largest store in the country at West Edmonton Mall. Spanning over 1,000 square meters and offering more than 5,000 IP-based SKUs, the store broke MINISO’s North American single-day sales record. The opening of the West Edmonton store was followed by a popular MINISO x Hello Kitty and Friends Pop-up in Toronto in April 2026.
The debut of SUPER MINISO is part of a broader rollout of MINISO’s IP theme park-style stores across Canada, with four locations opening from October to November, including three SUPER MINISO branches in Mississauga, Winnipeg and Montréal, and the first MINISO LAND in Toronto. While SUPER MINISO offers a balanced blend of IP collectibles and quality lifestyle products, MINISO LAND delivers a more immersive, IP-centric experience with a stronger focus on IP-inspired merchandise.
MINISO’s store format strategy reflects its ambition to build a distinctive brand through IP, creating deeper connections with consumers through culture, creativity and shared interests. It represents another step toward MINISO’s vision of becoming the world’s leading IP operation platform, bringing an IP-led brand model to international markets.
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SOURCE MINISO
