MONTCLAIR, N.J., Oct. 8, 2026 /PRNewswire/ — Robert Downey Jr. and Craig Dubitsky, co-founders of happy®, introduced a collector’s edition ready-to-drink (RTD) coffee line in collaboration with Marvel Studios’ “Avengers: Doomsday,” in theaters December 18.
“Doomsday is coming. We brought coffee,” said Downey. “Eight cans, eight characters, zero spoilers.”
Wishing Marvel fans and coffee enthusiasts alike a “happy® Doomsday,” the collaboration offers eight collectible (and seriously delicious™) can designs, featuring legends of the Marvel Cinematic Universe, including Black Panther, Captain America, Gambit, Mister Fantastic, Mystique, The Thing, Thor, and, of course, Doctor Doom, played by happy co-founder Downey.
“When the stakes are this high, every hero needs the right fuel,” said Holly Frank, VP, Global Marketing Partnerships & Promotions, Disney. “As fans gear up to see ‘Avengers: Doomsday’ in theaters, happy is giving them a fun way to get charged up and ready for their next adventure.”
The lineup features four of happy’s most popular RTD options: classic and tahitian vanilla cold brews as well as vanilla and chocolatey chip lattes. The coffee can be savored, sipped, or collected by happy and Marvel fans alike, and comes in 11oz cans printed with high-resolution, tactile graphics.
“A company called happy collaborating with a movie called Doomsday felt too perfect to pass up,” said Dubitsky. “Great films like this create anticipation, participation, connection and, ultimately, joy. That’s the business we’re in, too. Coffee is our first delivery system, with plenty more ways to deliver that feeling ahead.”
Fans of Marvel and happy can find these special-edition cans rolling out across key retailers nationwide, including all Albertsons banners, Amazon, HEB, Kroger Stores, pOpshelf, Raley’s Supermarkets, Schnuck’s, Sheets, and select CVS and Target locations. Availability and can designs may vary by retailer. For more information about happy’s products, mission, or where to shop, visit happyproducts.com or follow happy on Instagram.
About happy®:
Founded by Craig Dubitsky and Robert Downey Jr., happy® Products is on a mission to help rediscover and elevate the everyday, starting with coffee. Thoughtfully sourced and expertly blended, happy® offers bright and beautiful design, unique packaging, and seriously delicious™ coffee that delivers next-level delight. happy® is proud to partner with the National Alliance on Mental Illness (NAMI), the largest grassroots mental health organization in the U.S., to increase awareness and help remove the stigma surrounding mental health. Together, we can make a difference.
About Marvel Studios’ “Avengers: Doomsday”:
In Marvel Studios’ “Avengers: Doomsday,” beloved heroes from three distinct universes will be set on a deadly collision course and face an existential threat unlike anything they’ve ever encountered. The film is directed by Anthony and Joe Russo; produced by Kevin Feige, Louis D’Esposito and Jonathan Schwartz; and stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Pedro Pascal, Paul Rudd, Anthony Mackie, Florence Pugh, Vanessa Kirby, Ebon Moss-Bachrach, Wyatt Russell, Channing Tatum, Simu Liu, Ian McKellen, Hayley Atwell, Tom Hiddleston, James Marsden, Patrick Stewart, Joseph Quinn, Sebastian Stan, David Harbour, Letitia Wright, Lewis Pullman, Kelsey Grammer, Kathryn Newton, Danny Ramirez, Winston Duke, Alan Cumming, Hannah John-Kamen, Rebecca Romijn, Alex Livinalli, Mabel Cadena, with Tenoch Huerta Mejia. “Avengers: Doomsday” releases in theaters December 18, 2026.
View original content to download multimedia:https://www.prnewswire.com/news-releases/marvel-studios-avengers-doomsday-is-coming-bring-coffee-happy-coffee-launches-eight-collectors-cans-inspired-by-marvel-studios-avengers-doomsday-302901773.html
SOURCE happy
