Marianne’s brings its Regenerative Organic Certified® and Organic Avocado Oils to Target, the only Seed Oil Free Certified® avocado oils on shelves
SACRAMENTO, Calif., Oct. 6, 2026/PRNewswire/ — Marianne’s, the premium pantry brand UC Davis used at the benchmark for 100% purity, is bringing its most rigorously verified oils to one of America’s biggest retailers. The brand’s Regenerative Organic Certified® (ROC®) Avocado Oil and Organic Avocado Oil are now rolling into more than 800 Target stores nationwide this fall. The launch marks another milestone in Marianne’s fast national climb, coming less than a year after its launch into broader retail.
The timing is no accident. A category once taken at face value is now under a microscope: a recent 2026 UC Davis research study found that the majority of products labeled “made with 100% pure avocado oil” were actually adulterated with cheaper oils. Marianne’s was named the benchmark for purity in the 2026 study, and it was the oil that every other brand was measured against. That verified purity is exactly what the Target shopper is looking for on the shelf.
Both Regenerative Organic Certified® Avocado Oil and Organic Avocado Oil certifications mean something specific, and Marianne’s holds itself to the highest standards. Organic certification requires that avocados are grown without synthetic pesticides or fertilizers. Regenerative Organic Certified® goes further, building on that organic foundation with the highest standards in farming today: rebuilding soil health, protecting biodiversity, and ensuring fair treatment and livelihoods for the people who grow the crop. It is one of the most rigorous, independently verified standards a food product can carry.
For Marianne’s, those standards are backed by proof, not just labels. Every load of oil brought in from trusted farmers is third-party tested for purity against all three CODEX markers – fatty acid profile, sterols and tocopherols and is the only Seed Oil Free Certified® avocado oil on shelves, so what the bottle claims is exactly what is inside. With a neutral flavor and a smoke point up to 500°F, they are built for everything from high-heat searing and roasting to baking and everyday cooking.
That commitment starts at the source. Marianne’s follows the avocado harvest around the world throughout the year to ensure the freshest possible oil, and its Regenerative Organic Certified® avocados are processed at a women-led facility in East Africa.
“What’s in the bottle should be exactly what’s on the label. That sounds simple, but in this category it’s rare,” said Marianne Adams, namesake of Marianne’s. “When independent scientists use your oil as the definition of pure, it proves we mean it. Bringing our Regenerative Organic Certified® and Organic Avocado Oils to Target puts that proven purity within reach of families across the country, and gives shoppers an avocado oil they can finally trust.”
The expansion reflects Target’s continued investment in emerging food brands that pair premium quality with ingredient transparency. Marianne’s was selected for the retailer’s Takeoff program, which spotlights high-growth emerging brands, reinforcing its position among a new generation of pantry staples raising the standard on everyday shelves.
The Target rollout builds on a fast-expanding retail footprint that includes Amazon, Sprouts, H-E-B, Fresh Thyme, Hy-Vee, Erewhon, Costco, and regional grocers nationwide. Rooted in five generations of family ingredient expertise, Marianne’s continues to deliver cooking oils that are responsibly sourced, rigorously tested, and made without compromise.
For more information, visit www.mariannesharvest.com or follow @mariannesharvest on Instagram.
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SOURCE Marianne’s Harvest
