More than 150 new Keepsake Ornaments debut in stores and online, from entertainment favorites to collectible series inspired by stories fans love
KANSAS CITY, Mo., Oct. 6, 2026 /PRNewswire/ — Keepsake Ornament Debut continues Hallmark’s 2026 ornament season Oct. 10-18 at Hallmark Gold Crown stores and online at Hallmark.com. With more than 150 additional Keepsake Ornaments joining this year’s collection, the event gives shoppers new designs to collect, gift and incorporate into their holiday traditions.
Among the standout releases are interactive, collectible ornaments and decorations inspired by iconic films, including National Lampoon’s Christmas Vacation™ Griswold Family Christmas Tabletop Decoration.
“What’s really fun about this piece is how interactive it is and how many performances you get,” said Lindsay Evans, editorial director. “Put one character in the snowbank and you’ll hear dialogue and see lights illuminate on the house. Put any two characters together and you get a completely different show with dialogue, lights and music!”
Keepsake Ornament Debut gives shoppers even more ornaments to explore with designs featuring beloved stories, nostalgic holiday traditions and entertainment favorites.
To learn more about Keepsake Ornaments and to shop the new releases, visit Hallmark.com.
Film Favorites to Collect
Inspired by iconic franchises and collectible experiences, the latest assortment gives shoppers more ways to celebrate favorite characters and memorable moments.
- A Charlie Brown Christmas: Reminisce about the timeless tradition of watching the Peanuts Gang in “A Charlie Brown Christmas” with this charming Christmas tree ornament. Push the button to see the vintage television set come to life with a video clip from the classic holiday special.
- Middle-earth Adventure: The Lord of the Rings: The Fellowship of the Ring Storytellers collection continues with Gandalf the Grey™, who joins Frodo Baggins™ and Samwise Gamgee™, released earlier this year, in a connected set inspired by the first film in the epic six-film series. Each ornament features dialogue, and together they unlock expanded performances.
“This year marks the 25th anniversary of The Lord of the Rings: The Fellowship of the Ring debuting in theaters, and this single-year Storytellers collection is a celebration of the film,” said Toni Gagarin, art director. “I love that the bases of the Christmas tree ornaments look like the windows from the hobbit houses. The artist’s love for the film is evident in every detail of the collection.”
- Wizarding World Wonders: Complete your Harry Potter and the Chamber of Secrets™ Storytellers Collection with the Albus Dumbledore™ ornament. In his wise and clever way, Albus Dumbledore imparted advice that ultimately served Harry in the Chamber of Secrets when he unwittingly called Fawkes the phoenix to his side for assistance as he battled the Basilisk with the Sword of Gryffindor. Connect all of the Harry Potter and the Chamber of Secrets Collection Storytellers ornaments in the series to unlock additional amazingly interactive performances.
Everyday Interests & Holiday Favorites
From lighthearted hobbies to timeless holiday icons, these ornaments reflect the traditions and personal touches that make the season feel special.
- Hallmark Channel Favorites: Inspired by one of Hallmark Channel’s most recognizable stars, Tyler Hynes gives fans a fun way to bring their favorite star to the tree.
- Hobbies & Interests: Designs like Merry Pickleball and Light Holiday Reading bring everyday passions to the tree, giving fans more ways to personalize their holiday decorating.
- Holiday Fun & Traditions: Snowball Fun adds a playful interactive moment as the penguins snowball fight to “Deck the Halls,” while Vintage Santa brings classic holiday elegance.
- Life Moments: Milestone and relationship-inspired ornaments help consumers mark meaningful moments in their own lives or share them as thoughtful gifts. Our Engagement, Wedding Cake, Baby’s First Christmas and Home Sweet New Home celebrate major milestones, while Our Family Christmas, Dad and Me and Mom and Me reflect family connection.
For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com. Explore Hallmark’s Christmas page or the Hallmark Christmas Experience for more holiday inspiration throughout the season.
© Peanuts Worldwide LLC
NATIONAL LAMPOON’S CHRISTMAS VACATION and all related characters and elements © & ™ Warner Bros. Entertainment Inc.
© New Line Productions, Inc. All rights reserved. THE LORD OF THE RINGS TRILOGY and all names of the characters, items, events and places therein are ™ of Middle-earth Enterprises, LLC under license to New Line Productions, Inc. (s26)
All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR.
About Hallmark Keepsake Ornaments
For over 50 years, Hallmark Keepsake Ornaments have been leading innovations in the world of ornaments with a commitment to making memories. Hallmark has introduced more than 10,000 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme. Keepsake Ornaments are made in a wide array of wood, glass, metal, porcelain and handcrafted formats some including light, sound and motion. The superior craftsmanship and high quality ensure Keepsake Ornaments will become family heirlooms and cherished collectibles. For more information, visit Hallmark.com. Connect on Instagram and Facebook.
About Hallmark
For more than 115 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing tens of thousands worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 25 languages with distribution in over 70 countries and 100,000 rooftops worldwide, including a network of independently-owned Hallmark Gold Crown stores in two countries. Hallmark Media is entertainment’s leading destination for feel-good content and operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+ is the streaming service and membership program that delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.
View original content to download multimedia:https://www.prnewswire.com/news-releases/hallmarks-annual-keepsake-ornament-debut-returns-oct-10-18-302898990.html
SOURCE Hallmark Cards, Inc.
