Little Leaf Farms Is Spreading the Love, Giving 200 Fans Free Lettuce for a Year
DEVENS, Mass., Aug. 27, 2026 /PRNewswire/ — At a moment of heightened concern around lettuce, Little Leaf Farms, one of the country’s largest1 and fastest-growing packaged salad brands, is receiving something unexpected from consumers: love letters. With the launch of its “Most Loved Lettuce” sweepstakes, the brand is showing its appreciation, giving up to 200 fans a chance to win free lettuce for a year by sharing what they love most about Little Leaf Farms.
The campaign follows a surge in consumer engagement with Little Leaf Farms, as shoppers pay closer attention to where their leafy greens come from and how they are grown. In recent weeks, the brand’s social following has nearly doubled, generating tens of millions of social media impressions and views as consumers share why they trust Little Leaf Farms and its greenhouse-grown approach.
That same consumer enthusiasm is also showing up at grocery store shelves. Over the four weeks ending August 8, the brand reached a record 6.1% share of the national packaged salad category, up from 4% a year ago. Little Leaf Farms sales grew 6% year-over-year during the same period, while the broader category declined 31%2.
Little Leaf Farms is turning the outpouring of support into an opportunity to recognize both new and long-time fans of the brand as they look for a lettuce they can feel good about bringing home.
Beginning August 27, consumers can visit littleleaffarms.com/loveletters to submit a one-sentence love letter, sharing what they love most about Little Leaf Farms, and be entered for a chance to win free lettuce for a year. Fifty winners per week will be selected through September 30.
“Lettuce hasn’t traditionally inspired a lot of love, but our fans have been vocal and enthusiastic about their love for Little Leaf since day one,” said Jeannie Hannigan, Marketing Director at Little Leaf Farms. “Some of our fans have enjoyed and trusted Little Leaf Farms for years, while others are just falling for us now. Whether it’s the crunch, freshness, or the way we grow, we think there’s a lot to love, so we’re inviting fans to tell us why Little Leaf Farms has earned a place not just in their fridge – but in their hearts.”
A “Clean from the Start” Growing Process
Little Leaf Farms grows in state-of-the-art greenhouses designed to deliver consistent quality and freshness 365 days per year. This controlled environment enables Little Leaf Farms to grow with no pesticides and ensures that every drop of water entering the greenhouse is fully purified to eliminate any potential pathogens. Little Leaf Farms’ automated growing system allows its greens to be seeded, grown, harvested, and packaged without ever being touched by human hands, which in combination with water management, is a key component of the company’s “Clean From the Start” growing approach.
“We made the decision from the beginning to grow lettuce differently because we’ve always believed consumers shouldn’t have to settle when it comes to their leafy greens,” said Paul Sellew, Founder and CEO of Little Leaf Farms. “Our growing process is built around precision and control at every stage, creating the conditions for our lettuce to thrive and allowing us to deliver the quality and freshness consumers deserve with every harvest.”
For more on Little Leaf Farms and to find it at a store near you, visit littleleaffarms.com.
1) Nielsen Pre-Packaged Salad Category Total U.S xAOC 26 weeks through 8/8/26
2) Nielsen Pre-Packaged Salad Category Total U.S. xAOC, 4 weeks through 8/8/26
About Little Leaf Farms
Little Leaf Farms is on a mission to transform the food system by growing better food in a better way. Using advanced greenhouse technologies, Little Leaf Farms is growing fresh, sustainably farmed lettuce 365 days per year. Little Leaf Farms utilizes purified rainwater, natural sunlight, and high-tech automation to grow better leafy greens via soil-less hydroponic farming. The fresh, long-lasting baby greens are harvested without ever touching human hands and are free from harmful pesticides, herbicides, or fungicides. For more information, visit littleleaffarms.com or @littleleaffarms.
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SOURCE Little Leaf Farms
