The #1 beauty brand brings workplace culture to life with a new campaign spotlighting Magic Root Cover Up as the go-to solution for life’s most unexpected moments.
NEW YORK, Sept. 1, 2026 /PRNewswire/ — L’Oréal Paris is putting its iconic Magic Root Cover Up to work with “Work Your Magic,” a new campaign that spotlights the everyday moments where your beauty coverage needs to work as hard as you do, featuring Emmy-nominated actress, Jenna Fischer, workplace humor creator, Natalie Marshall (@CorporateNatalie), and content creator, Cruz Corral (@ChampagneCruz).
The campaign taps into the universal realities of modern work life, bringing together three distinct voices who know how to turn everyday workplace moments into entertainment. At the center of the campaign is the simple truth: when the day calls for you to show up and deliver, you need beauty solutions that help you look ready for anything.
At the heart of the campaign is L’Oréal Paris Magic Root Cover Up, an easy-to-use temporary root concealer designed to instantly cover gray roots and extend the look of hair color between salon visits. The lightweight, quick-drying formula provides seamless coverage in seconds, making it an easy solution for those moments when there’s no time to spare. The tried-and-true solution for temporary gray coverage has been a staple in beauty routines for 10 years, with one can sold every 5 seconds.
Known and beloved for her iconic role as Pam Beesly on The Office, Jenna Fischer brings her signature humor and mainstream appeal to the campaign, while Corporate Natalie and Champagne Cruz provide their highly relatable, social-first perspectives on the everyday chaos of corporate life. Together, the trio brings “Work Your Magic” to life through a series of entertaining moments that celebrate staying ready for whatever the workday throws your way.
“Work Your Magic” marks the latest example of L’Oréal Paris’ larger strategy of showing up in culture alongside talent who make beauty feel relevant. By pairing an instantly recognizable cultural figure with creators who have built communities around the humor and realities of modern work culture, the campaign connects the everyday utility of Magic Root Cover Up with a broader conversation that resonates with consumers nationwide.
The “Work Your Magic” campaign will roll out across L’Oréal Paris’ Instagram and TikTok channels.
Shop L’Oréal Paris Magic Root Cover Up on Walmart.com.
Media Inquiries: LorealParis@abmc-us.com
About L’Oréal Paris
L’Oréal Paris is the number one beauty brand in the world with products available in 150 countries around the world. Through its pioneering products and services, L’Oréal Paris empowers each and every woman to take charge of their lives, believe in themselves, take the place they deserve in society and make change happen. At the heart of what the brand embodies is a famous French je ne sais quoi, an empowering vision of self-confidence to imbue every woman with a sense of self-worth. The French heritage of the brand is essential to its DNA, a vision expressed on the world stage with L’Oréal Paris participation in the most glamorous events, projecting Parisian excellence and diversity across the globe. The superior efficacy of the brand’s formulas has been tried and tested and is backed up by a wealth of data built upon 110 years of expertise to not only deliver visible, proven results but to innovate the future.
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SOURCE L’Oreal Paris USA
