Bolt PR to lead strategic communications and brand visibility for the high-performance memory and storage global leader
NEW YORK, Oct. 5, 2026 /PRNewswire/ — Bolt PR, an award-winning integrated marketing communications agency, is now the public relations agency of record for Lexar, a global leader in memory and storage solutions.
Lexar delivers high-performance memory and storage for consumers, creators and professionals who capture, store and move data. Its portfolio includes memory cards, SSDs and DRAM, and it pairs reliability with innovation for a data-driven world. As data needs grow, Lexar is bringing decades of expertise into the AI era.
“As Lexar extends its reach and pushes storage innovation forward for consumers and professionals worldwide, strategic communications becomes essential to how we build our brand and own our narrative,” said Van Baer, General Manager of Lexar North America. “We are pleased to partner with Bolt PR to showcase the technology behind our products, elevate our expertise across the memory and storage category, and connect Lexar with the audiences that matter most.”
“Lexar has built a strong reputation for delivering innovative, high-performance memory and storage solutions. We’re excited to help bring that story to a broader audience,” said Erin Vadala, Group President at Bolt PR. “As data demands continue to grow across everything from content creation and gaming to AI and everyday digital life, Lexar has a compelling role to play in the conversation. We look forward to building a PR program that reinforces its category expertise and creates meaningful opportunities for visibility.”
About Lexar
Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide. For more information, please visit lexar.com.
About Bolt PR
Bolt PR is an award-winning, integrated digital marketing and public relations agency. With a presence in major markets across the country, Bolt PR partners with emerging and established brands across B2B, technology, consumer, and hospitality sectors to drive meaningful visibility, credibility, and growth. Through strategic media relations, content marketing, digital advertising, and social media management, Bolt PR delivers creative, results-driven programs that move businesses forward. For more information, visit boltpr.com.
Media Contact
Lexar Bolt PR Team
lexar@boltpr.com
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SOURCE Bolt PR LLC
