The collaboration brings together America’s No. 1 meat snack brand and one of BBQ’s most beloved flavor authorities
MINONG, Wis., Sept. 1, 2026 /PRNewswire/ — Jack Link’s, the world’s leading meat snack manufacturer and No. 1 meat snack brand, is turning up the flavor with a new collaboration alongside Meat Church BBQ, the renowned barbecue lifestyle brand founded by pitmaster Matt Pittman. Together, the brands have launched two limited-time jerky varieties inspired by two of Meat Church’s most popular BBQ rubs: Holy Cow Beef Jerky and Honey Hog® Pork Jerky.
Available now through September 25 at select Walmart locations nationwide, the collaboration combines Jack Link’s premium jerky-making expertise with the bold, barbecue-inspired flavor profiles that have earned Meat Church a passionate following among backyard grillers, pitmasters and barbecue enthusiasts across the country.
“At Link Snacks, we know that taste and flavor are the biggest drivers of snack choice. Protein and other functional benefits matter, but if a snack doesn’t taste great, they’re not coming back,” said Holly LaVallie, SVP of Marketing and RD& at Link Snacks. “That’s what Jack Link’s does best: combining the nutritional benefits of high-quality protein with exceptional flavor. Partnering with Matt and the Meat Church team was a natural fit. They’re experts in creating incredible meat seasonings, and when you pair that expertise with the most portable protein snacks on the market, you get something truly special: a product that brings together the very best of taste and function.”
The lineup includes:
- Holy Cow™ Beef Jerky inspired by Meat Church’s signature Holy Cow Texas-style BBQ rub and crafted with bold, beef-forward flavor.
- Honey Hog® Pork Jerky inspired by Meat Church’s fan-favorite Honey Hog BBQ rub, delivering the perfect balance of savory smoke and sweet honey notes.
For Pittman, the partnership was a natural fit.
“I am super excited to be collaborating with Jack Link’s to bring fans two exclusive jerky flavors inspired by Meat Church Holy Cow and Honey Hog,” said Matt Pittman, founder of Meat Church BBQ. “We worked closely together to create flavors that celebrate what barbecue lovers enjoy most. These are absolute bangers, and I’m excited for Meat Church fans across the country to get their hands on them.”
Founded in Texas, Meat Church has become one of the most recognized names in barbecue through its award-winning rubs and seasonings, recipes, classes and digital content, building a devoted community of barbecue enthusiasts nationwide.
The limited-time collaboration is available now at select Walmart stores in 48 states while supplies last.
To learn more, visit www.jacklinks.com or www.meatchurch.com.
About Link Snacks
Link Snacks is a global powerhouse in protein snacking and the home of Jack Link’s, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest‑growing brands in the world: Jack Link’s®, Lorissa’s™ Organic Snacks, Golden Island®, Country Fresh Meats®, Rare Breed®, Peperami®, BiFi®, KOOEE! ® and more.
Contact: Keegan Shoutz, media@jacklinks.com
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SOURCE Link Snacks, Inc.
