NEW YORK, Oct. 20, 2026 /PRNewswire/ — Absolut Vodka and Charli xcx join forces for a new two-year partnership, bringing together two influential names in pop culture.
“When Absolut approached me for a collaboration, I was immediately down because they told me they wanted to do something a little chaotic – which obviously I love so yeah, moments with music, martinis, friends and strangers that’s like so my vibe babes”: Charli xcx said of the partnership.
Absolut and Charli are bringing their own spin to the partnership, with limited-edition drops, collectible items, custom glassware and fan events.
Following her sold-out LA shows over the weekend, Charli gave fans a subtle tease of what was to come, posting backstage shots in an “I ♥️ Absolut” T-shirt on her socials. Meanwhile, during “Card Declined” across the weekend, her dancers took to the stage wearing their own take on the classic “I ♥️” tee, featuring “Absolut” and “Dirty Martini” – a nod to Charli’s drink of choice.
Craig Van Niekerk, Absolut Vodka’s VP of Global Marketing, said: “Charli doesn’t just have fans, she’s created a whole world around her, and that’s what we want to embrace. Absolut has always believed in the people who push culture forward, so rather than arriving with a rulebook, we want to co-create with Charli and her Angels fandom and see where they take us. It might get messy, it might get chaotic, but it definitely won’t be boring.”
Absolut and Charli are setting out to create something beyond the predictable, with fans helping shape what happens along the way.
Stay tuned to Absolut and Charli’s socials to guess what’s next.
ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; superior wines Kenwood Vineyards and Sainte Marguerite en Provence rosé.; and exquisite champagnes Perrier-Jouët Champagne, G.H. Mumm Champagne.
Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As ‘Creators of Conviviality’, we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and suppliers. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
ABOUT CHARLI XCX
Charli xcx is one of the defining artists of our time. Moving between the experimental and the mainstream, she has built a career characterised by reinvention, collaboration, and a singular approach to artistry that has influenced both the sound and visual language of contemporary culture. Her work has earned widespread critical acclaim including multiple BRIT and Grammy Awards, cementing her status as one of contemporary pop’s most influential creative voices.
Beyond music, Charli has become a defining presence in fashion and contemporary image-making and has expanded her creative practice into film, where she acts, writes, produces and scores projects with directors including Takashi Miike, Greg Araki and Cathy Yann.
MEDIA CONTACTS
Jordan.Serafino@Pernod-Ricard.com
Senior Manager, Earned
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SOURCE Pernod Ricard USA
