Award recognizes the Company’s local watershed funds, started in Michigan and since expanded to California and Texas, which support conserving, enhancing, and restoring watersheds in local communities
TAMPA, Fla. and STAMFORD, Conn., Oct. 20, 2026 /PRNewswire/ — Primo Brands Corporation (NYSE: PRMB) (“Primo Brands” or the “Company”), a leading North American branded beverage company focused on healthy hydration, today announced that it has received the International Bottled Water Association’s (IBWA) 2026 Environmental Stewardship Award. The award, presented during IBWA’s annual conference at Mohegan Sun in Uncasville, Conn., recognizes member companies for creating and carrying out sustainable environmental projects and conservation measures.
“Every one of our regional spring water brands comes from specific spring sources, and the health of the sources matters not just today, but to the local community for generations to come,” said Charles Fogg, Chief Sustainability Officer of Primo Brands, who accepted the award alongside Senior Natural Resource Manager Greg Fox. “This recognition belongs to the teams of hydrogeologists, biologists, and experts who work on the ground with our local partners to help protect the natural resources and our communities every day. We’re grateful to IBWA for recognizing it.”
Primo Brands received the award for its Ice Mountain® Environmental Stewardship Fund, which for 23 years has partnered with local organizations in Michigan’s Muskegon River Watershed on projects that benefit area residents and natural resources. Its most recent round of grants, $78,100 across six local organizations and administered by the Fremont Area Community Foundation, includes the Muskegon River Watershed Assembly’s work to add buffer zones and expand tree canopy along the Clam River, and TrueNorth Community Services’ restoration of wetland habitat and the Camp Newaygo Wetland Trail after a 2024 brushfire.
In March 2026, Primo Brands extended that successful model to two more of its regional spring water brands, launching Environmental Stewardship Funds for Arrowhead® Mountain Spring Water in Southern California’s Santa Ana River watershed and Ozarka® Texas Spring Water in the San Jacinto Watershed in the Houston region. Each new fund launched with $250,000 in initial funding as part of a four-year, $1 million commitment, and is administered by a local partner, the Inland Empire Community Foundation and the Greater Houston Community Foundation, respectively. Together, the two watersheds span more than 8,000 square miles and serve more than 12 million residents, with grants supporting work that ranges from habitat restoration and wildfire fuel reduction to groundwater resilience and flood risk management.
“A spring is only as healthy as the land and water around it,” said Greg Fox, Senior Natural Resource Manager at Primo Brands. “The Ice Mountain fund showed how we can deliver real impact when local groups lead and we back them. Watching that same approach take hold in California and Texas this year has been incredibly inspiring.”
The funds are one piece of Primo Brands’ comprehensive approach to water stewardship across more than 80 springs, including the conservation of more than 28,000 acres of recharge land. In 2025, the Company replenished 400 million gallons of water locally, and it has set a goal of 100% water replenishment in high water-stress areas by 2035. Additional details are available in the Company’s 2025 Sustainability Report.
The award follows IBWA’s 2022 Environmental Stewardship Award to Primo Water Corporation, one of the two companies that combined to form Primo Brands.
About Primo Brands Corporation
Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.
Primo Brands has a comprehensive portfolio of highly recognizable and conveniently packaged branded water and beverages that reach consumers whenever, wherever, and however they hydrate through distribution across retail outlets, away from home such as hotels and hospitals, and food service accounts, as well as direct delivery to homes and businesses. These brands include established “billion-dollar brands” Poland Spring® and Pure Life®, premium brands like Saratoga® and The Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified water brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash Refresher® and AC+ION®. Primo Brands also has an industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases.
Primo Brands operates a vertically integrated coast-to-coast network that distributes its brands to more than 200,000 retail outlets, as well as directly reaching consumers through its Direct Delivery, Exchange and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through its Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-serve bottle of water that can be exchanged after use for a discount on the next purchase. Through its Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill stations. Primo Brands also offers water filtration units for home and business customers across North America. For more information, please visit www.primobrands.com.
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SOURCE DS Services of America, Inc. dba Primo Water North America
