Rocket Peak’s Double Gold and Best in Show wins headline the medal haul as Cottondew Clouds also takes Double Gold as distribution expands into New York and other key markets
KENOSHA, Wis., Sept. 1, 2026 /PRNewswire/ — Lifted Made, a subsidiary of LFTD Partners Inc. (OTCQB:LIFD), is pleased to announce that its Highlandia brand of hemp-derived THC beverages has earned Best in Show honors for its Rocket Peak flavor, part of a four-medal sweep at the 2026 Summer PR%F Awards — one of the spirits, wine and beverage industry’s leading buyer-judged competitions. The award news arrives alongside the launch of two new flavors, introduced after Highlandia’s original Free Spirit Elixir sold out faster than expected.
The PR%F Awards Tasting Competition brings together buyers from across the country to blind-taste and score spirits, wines and beverages on a 100-point scale, while its companion Design Competition separately evaluates each product’s bottle or can, label, logo and overall packaging. Highlandia earned medals across both:
- Highlandia Rocket Peak earned a Double Gold medal with a score of 98 in the Tasting Competition, along with Best in Show, Infused Can Design, and a Century medal in the Design Competition.
- Highlandia Cottondew Clouds earned a Double Gold medal with a score of 97 in the Tasting Competition and a Gold medal in the Design Competition.
- Highlandia Free Spirit Bottle earned a Gold medal with a score of 91 in the Tasting Competition and a Double Gold medal in the Design Competition.
- Highlandia Tangilime Grove earned a Silver medal with a score of 87 in the Tasting Competition and a Silver medal in the Design Competition.
Rocket Peak’s Best in Show honor — the top distinction awarded across all products entered in the competition — puts Highlandia in rare company among hemp-derived THC beverages judged alongside traditional spirits and wine.
“Four medals across tasting and design, in the same competition cycle, isn’t just a happy accident, it’s validation of what we set out to build,” said Nick Warrender, CEO of Lifted Made, the manufacturer of Highlandia. “Buyers rated Rocket Peak a 98 and named it Best in Show. That’s the kind of score that gets a beverage taken seriously, hemp-derived or not. We’re proud of every one of these results and proud of our entire team who helped bring Highlandia to life.”
The award news arrives as Highlandia expands its Free Spirit Elixir line. The original Free Spirit flavor sold out of its initial production run shortly after launch, and the brand has now introduced two new elixirs to meet consumer demand: Goldentea Trails, a golden, iced-tea-inspired pour, and Limoncello Coast, built around bright, sun-soaked lemon. Both are available now in 750mL bottles at $28.95, delivering 10mg THC and 2mg CBD per 1.5oz serving (170mg THC / 34mg CBD per bottle), and are formulated for drinking straight, over ice, or mixed into a favorite cocktail or mocktail.
“We didn’t expect Free Spirit to move as fast as it did, and that’s a good problem to have,” said Adam Borson, Director of Marketing of Lifted Made. “Goldentea Trails and Limoncello Coast are our answer to that demand — two distinct, sessionable flavors that give people more ways to bring Highlandia into their everyday moments, not just a replacement for what sold out.”
Like the rest of the Highlandia lineup, Goldentea Trails and Limoncello Coast are made with hemp-derived cannabinoids and are third-party lab tested batch by batch to be less than 0.3% delta-9 THC by dry weight, and are intended for adults 21 and older. Certificates of Analysis are publicly available for every product.
Highlandia’s retail footprint continues to grow alongside the brand’s new elixir flavors and award recognition. In less than six months after the brand launched in its home state of Wisconsin, Highlandia has expanded retail and distribution locations in 11 states including FL, GA, IL, IN, NC, NE, NY, PA, SC, TN and TX, with additional states expected in the coming months. Goldentea Trails Elixir and Limoncello Coast Elixir, along with the entire Highlandia portfolio, are available now at highlandia.com and through Highlandia’s retail partners; visit the brand’s store locator for availability near you.
“Going from brand launch in Wisconsin, our own backyard, to distribution in 11 states in under six months isn’t something we take for granted,” added Mr. Borson. “But that kind of growth isn’t just about formulation — it’s about the feeling people get when they crack one open. In the middle of the nonstop hustle and endless to-do lists, Highlandia gives people a real escape, minus the hangover like alcohol beverages. That’s what keeps people coming back, and it wouldn’t be possible without the distributor and retail partners who got behind Highlandia early and helped get that feeling onto shelves nationwide. We’re proud of how far the brand has come this fast, and even more excited about where it’s headed next.”
About LFTD Partners Inc.
LFTD Partners Inc. (OTCQB: LIFD), Jacksonville, FL, through its wholly owned subsidiary, Lifted Made, Kenosha, WI, develops, manufactures and markets branded consumer products, including award-winning hemp-derived products and beverages under the Urb and Highlandia brands, and hemp-free health and wellness gummies under the Mielos brand. LFTD Partners also owns a 4.99% non-controlling equity interest in hemp-derived beverage and products company Ablis and in craft distiller Bendistillery, Bend, OR. For more information, please read LIFD’s filings with the U.S. Securities and Exchange Commission, which fully describe LFTD Partners Inc.’s business and the Risk Factors associated therewith.
Cautionary Note Regarding Forward-Looking Statements
Certain statements in this document are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such information includes the operations, financing, growth, performance, products, plans and expectations of LFTD Partners Inc. and Lifted Liquids, Inc. d/b/a Lifted Made, d/b/a Urb Finest Flowers, d/b/a Highlandia, and d/b/a LM Nutra (together, the “Company”). Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors which may cause or contribute to these companies’ actual operations, financing, growth, performance, products, plans or results of these companies differing materially from those expressed or implied by the forward-looking statements. These risks include changes in federal, state and local laws governing hemp-derived cannabinoid products; the scheduled November 12, 2026 change to the federal definition of hemp; the possibility that the effective date may be amended or delayed; FDA regulation of products containing THC or CBD; the Company’s ability to maintain distributor and retailer relationships; product demand; inventory, manufacturing and supply-chain risks. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements as a result of certain other factors, including the risk factors set forth in LFTD Partners Inc.’s filings with the Securities and Exchange Commission. None of the statements contained herein have been approved by the Food and Drug Administration, and none of the products manufactured or sold by the Company are intended to diagnose, treat, cure or prevent any disease. This press release does not constitute an offer to sell common stock or any other securities of LFTD Partners Inc.
Consumer Notice
Contains THC. For adults age 21 and older only. Keep out of reach of children and pets. Do not drive or operate machinery after consumption. Do not use if pregnant, nursing or subject to drug testing. Statements in this press release have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Contact Information
William C. “Jake” Jacobs President of Lifted Made, and President and CFO of LFTD Partners Inc. (847) 400-7660 JakeJacobs@LFTDPartners.com
Adam Borson Director of Marketing of Lifted Made (248) 255-2238 adam@urb.shop
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