HallPass, the newest company from Medici Brands, aims to become “the Coke Zero of candy.”
NEW YORK, Aug. 31, 2026 /PRNewswire/ — HallPass, the new confectionery brand from entrepreneurs Peter Rahal and Michael Tierney, launched nationwide at Walmart and on Walmart.com on August 30, 2026. HallPass is the newest brand from Medici Brands, the consumer product company behind David Protein.
HallPass is launching with three products: Peanut Cups, Peanut Creme Crispy Wafers, and Chocolatey Candy Pieces, delivering the taste, texture, and experience of classic candy for 70 calories and 1g of sugar per serving.
Rahal and Tierney started HallPass around a simple idea: people have not stopped loving candy, but the tradeoffs that come with eating it have become harder to justify.
They believed candy was ready for the same kind of transformation that reshaped the soda aisle. Products like Diet Coke and Coke Zero gave consumers a way to keep the experience they loved while dramatically changing the nutritional equation. Rahal and Tierney now want HallPass to do the same for candy.
“Our ambition is to make HallPass the Coke Zero of candy,” said Michael Tierney, Co-Founder of HallPass. “People still love candy. They just don’t want to make the same tradeoffs to eat it. We built HallPass to deliver the taste and experience of classic candy for a fraction of the calories and sugar, without asking consumers to pay a premium for it. You don’t pay more for Coke Zero than classic Coke, but somehow all low sugar and low calorie candies charge a multiple of the national brands. That needed to change.”
Together, Rahal and Tierney created HallPass to deliver the full-sized candy experience with a nutritional profile unlike anything else in the aisle. HallPass is priced alongside classic candy brands, and its message is simple: enjoy candy without compromise.
HallPass is available now at Walmart stores nationwide, Walmart.com, and HallPassCandy.com.
Product Images: here
About HallPass
HallPass is a confectionery brand founded by Peter Rahal and Michael Tierney and launched in 2026. HallPass was created to deliver the taste, texture, and experience of classic candy for a fraction of the calories and sugar, and without the premium price traditionally associated with better-for-you products. HallPass is part of Medici Brands alongside David Protein.
About Medici Brands
Medici Brands creates progress by rethinking the products of the past. Its brands include David Protein and HallPass.
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SOURCE Medici Brands, Inc.
