Montecristo expands its legacy with a new luxury offering designed to accompany Habano aficionados on their travels around the world
HAVANA, Oct. 1, 2026 /PRNewswire/ — At the TFWA World Exhibition & Conference, one of the leading international events for the duty-free and travel retail industry, Habanos, S.A. unveiled the Montecristo Fragata, an exclusive travel humidor created specifically for these channels.
With this launch, Montecristo strengthens its presence in a sector closely linked to travel, discovery and the search for exceptional products, offering travellers and Habano aficionados a product that combines exclusivity, craftsmanship and the unmistakable character of one of the most renowned brands in the Habanos portfolio.
A new chapter in the history of Montecristo
Founded in Havana in 1935, Montecristo is one of the most recognised and appreciated Habanos brands and an international benchmark for its distinctive flavour and presence in key markets.
The brand takes its name from *The Count of Monte Cristo*, the famous novel by Alexandre Dumas. This literary connection forms an essential part of its identity and has accompanied Montecristo since its origins, linking its legacy to the Cuban tradition and craftsmanship dedicated to the production of Habanos.
Having recently celebrated its 90th anniversary, Montecristo continues to build on its history with new milestones. MontecristoFragata now represents a new stop on that journey: a creation that connects the brand’s legacy with the very essence of travel.
The name ‘Fragata‘ itself evokes the ships that played a vital role in the story of *The Count of Monte Cristo*, where journey, discovery and destiny form an inseparable part of the narrative.
Designed for travel
MontecristoFragata was created with a clear purpose: to accompany the aficionado wherever their journey takes them, regardless of borders, languages or time zones.
The new travel humidor contains 20 Montecristo Fragata Habanos, a brand-new vitola within the brand’s portfolio, presented in the Duke format, with 54 ring gauge x 140 mm in length and the classic Montecristo blend, ranging from medium to full strength.
MontecristoFragataHabanos are crafted Totalmente a Mano con Tripa Larga– ‘Totally handmade with Long Filler’, using leaves selected from the Vuelta Abajo* area in the Pinar del Río* region, renowned for the quality of its tobacco.
Each Habano also features a special band bearing the name of the vitola, reinforcing the exclusive nature of this new offering.
Alberto Donar Cruz, Commercial Vice-President of Habanos, S.A., commented:
“Since its inception, Montecristo has embarked on a journey full of successes, and today we are marking a new milestone in that history. There could be no better setting than Cannes, at the heart of the travel retail world, to present Montecristo Fragata: a travel humidor that combines the brand’s legacy with the spirit of discovery and adventure embodied by its name. It is much more than just a new Habano; it is an invitation to embark on a sensory journey and to take an exceptional experience with you wherever your travels may lead.”
José María López, Vice-President of Habanos, S.A., said:
“We have now been marketing exclusive products for the Duty Free and Travel Retail channels for 20 years, with nearly 20 offerings designed especially for travellers who are Habanos aficionados. Montecristo Fragata continues that legacy with a product that combines the excellence and craftsmanship of Habanos with the character of one of our most renowned brands. Having celebrated its 90th anniversary, Montecristo once again demonstrates its ability to continue surprising aficionados, generation after generation, now with a product specifically designed to accompany them on their travels.”
Montecristo Fragata will be available exclusively through Duty Free & Travel Retail channels.
TASTING NOTES:
Brand: Montecristo
Factory name: Duke
Commercial name: MontecristoFragata
Dimensions: 54 ring gauge x 140 mm in length
Strength: Medium to full
Format: Parejo
Appearance: A reddish-brown Habano with a smooth, glossy wrapper. Compact and uniform in construction.
First third: A smooth, creamy draw, with woody notes and a pleasant flavour, although the characteristic intensity has not yet emerged.
Second third: A more pronounced woody aroma, with subtle smoky notes, hints of leather and a slight coffee undertone; more complex in flavour and body.
Third third: The brand’s flavours and medium-strong intensity are clearly discernible; the flavour has developed and gained in complexity.
Smoking time: Approximately 70 minutes
*P.A.O. (Protected Appellation of Origin)
Recommended Retail Price
- 64,00 USD / 55 EUR per stick
- 1,280 USD / 1100 EUR per box
*Prices may vary depending on the market
About Habanos, S.A.
Habanos, S.A. is the world leader in the marketing of premium cigars. It operates through a distribution network spanning five continents and more than 130 territories. For further information, visit www.habanos.com.
Habanos have been made ‘Totally by hand’ for over 500 years and, ever since, have set the standard worldwide
Notes for editors
High-resolution product images HERE
High-resolution photographs of the launch event HERE
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