Following the creation of ‘Modern Soda’, Walmart’s Mood & Mind set reflects growing demand for daytime calm and evening wind-down.
- Walmart launches its new Mood & Mind set created for shoppers looking for mood-focused need states like calm.
- TRIP, the world’s leading calming drinks brand, is highlighted by Walmart as one of the brands that helped build the category.
- Calming and mood-support drinks are now the fastest-growing functional benefit in beverage, outpacing protein by nearly three-to-one (SPINS).
- TRIP is the fastest-growing sparkling drinks brand in the US this year (SPINS), following the September launch of its global “Calm in the Chaos” campaign with Global Ambassador Kendall Jenner, Joe Jonas and Madeline Argy.
- TRIP now sits across three Walmart sets: Mood & Mind Set, ambient beverage (singles and multipacks) and the cold New & Noteworthy set (six SKUs).
NEW YORK, Oct. 1, 2026 /PRNewswire/ — Walmart has launched a dedicated Mood & Mind set, placing TRIP, the #1 Global Calming Brand, at the heart of this fast-growing category. The new set gives shoppers one clear destination for drinks that meet different cognitive need states throughout the day, from finding calm and focus at work to winding down at night. It is Walmart’s newest beverage set since Modern Soda, and a clear signal that calm is becoming this generation’s energy.
Brian Salmon, VP of Beverage, Walmart: “As we built out Mood & Mind to represent the different moments and mindsets our customers are shopping for, calm was an important part of the assortment. TRIP is a natural brand to include in the assortment. They’ve built a strong following around calm, and we’re excited to give Walmart customers another way to discover TRIP.”
The Category: Calm is not a passing trend. This year, SPINS reported that mood support is now the fastest-growing functional benefit in beverage, growing nearly three times faster than protein and ahead of gut health and hydration (SPINS 2026 State of Industries). The data follows what consumers are saying. Gen Z ranks mental wellbeing as its number one health concern, ahead of weight loss [SOURCE: consumer survey]. For all Americans, weight loss still ranks first, but stress, mental wellbeing and sleep follow closely behind, well ahead of the needs traditional beverage categories were built for, like low energy, dehydration or gut health [SOURCE: consumer survey].
Momentum: TRIP joins the Mood & Mind set on top of its existing Walmart placement in the ambient beverage aisle, where it sells singles and multipacks, and the new cold New & Noteworthy set, where it carries six SKUs.
After strong growth year after year, TRIP is the fastest-growing sparkling drinks brand in the US year to date (SPINS). In September, the brand added fuel to that growth with “Calm in the Chaos,” its biggest campaign to date, starring new Global Ambassador Kendall Jenner alongside Joe Jonas and Madeline Argy.
Since launching nationwide in the US in 2025, TRIP has built a loyal, returning community, with the highest repeat rate in the category (Numerator 2026). Consumers also reach for TRIP across more occasions than soda or sparkling water, with almost 50% of TRIP drinkers citing multiple usage occasions throughout the day, compared to 28% for soda and 27% for sparkling water (Numerator 2026)
Olivia Ferdi, TRIP Co-Founder & Co-CEO: “Calm is the need state for modern times. People are searching daily for balance, and a moment to feel present in a busy day. We’re excited to work with Walmart creating a dedicated home for calm and TRIP’s proud to be part of this milestone for the whole category.”
Walmart’s move to create a dedicated home for mood-forward beverages, alongside TRIP’s continued momentum as the leader in calm, signals the dynamic growth of the calming and mood-support category at a time when consumers are seeking more from their functional beverages than ever before.
ABOUT TRIP
Founded in 2019 by husband-and-wife team Olivia Ferdi and Daniel Khoury, TRIP is the world’s leading calming drinks brand, on a mission to help a billion people find calm in the chaos of everyday life.
Since launch, TRIP has rapidly expanded across Europe and North America and is on track to reach $200 million in revenue in 2026. TRIP products are available across leading supermarkets, natural retailers, hospitality destinations, and online.
SPINS, Sparkling Beverages Total US – MULO, with sales of $500k LY. Unit % Change YTD End 07/12/2026. Category growth: SPINS 2026 State of Industries webinar, as reported by BevNET, March 20, 2026. Modern Soda set: Modern Retail, November 11, 2024. Magnesium contributes to normal psychological function and electrolyte balance.
U.S. MEDIA INQUIRIES: Nike Communications, trip@nikecomm.com
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SOURCE TRIP
