The GREY GOOSE Honey Deuce® US Open Signature Cocktail and Last Serve Bar return September 2–3 as GREY GOOSE celebrates 20 years at the US Open®
HAMILTON, Bermuda, Aug. 31, 2026 /PRNewswire/ — GREY GOOSE® vodka returns to the US Open® for its 20th year, continuing one of the longest running spirits partnerships in sports that has made the GREY GOOSE Honey Deuce® signature cocktail one of the tournament’s most recognizable rituals. For 2026, the brand will extend the tournament experience beyond the stadium through the return of The Last Serve Bar at Grand Central Terminal and, separately, a new partnership with basketball star Josh Hart, fresh off a championship win. The GREY GOOSE Honey Deuce® signature cocktail is crafted with GREY GOOSE vodka, fresh lemonade, raspberry liqueur and topped with tennis-inspired honeydew melon balls.
Known for his relentless energy, team-first mentality and passion for New York, Josh Hart embodies the collective spirit behind the city’s biggest sporting moments. Now, Hart joins GREY GOOSE in raising a glass to his career milestone and welcoming the US Open with the signature cocktail that has become a symbol of the tournament itself. To kick off the partnership, Josh will put his skills as New York’s ultimate baller to the test in a cheeky content piece that finds him mid-press conference preparing the millions of melon balls that garnish each GREY GOOSE Honey Deuce® Signature Cocktail. Consumers will have the opportunity to capture content in their own press conference photo moment, enjoy surprise and delight moments and toast to the excitement of the tournament at The Last Serve Bar*. In addition to the content, Josh will join fans in cheering on players from the newly redesigned GREY GOOSE suite at the US Open® tournament with a refreshing GREY GOOSE Honey Deuce® cocktail.
“New York fans are unlike any other—they ride for their teams, and I got to experience that firsthand during our championship season,” said Josh Hart. “The energy in this city is unmatched, and the US Open brings that same excitement every year. A large part of that hype is for one of my favorite cocktails, the GREY GOOSE Honey Deuce® — it’s one of those things that instantly tells you US Open season is here. I’m proud to partner with GREY GOOSE to celebrate one of the biggest events in the city, raise a GREY GOOSE Honey Deuce® cocktail to world-class tennis with the fans, and kick off another unforgettable New York sports moment.”
Returning for its second year, The Last Serve Bar will extend the experience of the US Open beyond the USTA Billie Jean King National Tennis Center as the brand’s official pop-up serving the GREY GOOSE Honey Deuce® US Open Signature Cocktail outside the tournament grounds. Located in Vanderbilt Hall® at Grand Central Terminal, the activation will be open September 2 and 3 from 5:00–8:00 PM and 10:00 PM–1:00 AM, offering tennis fans and everyday commuters complimentary 2 oz miniature GREY GOOSE Honey Deuce® cocktails. Designed to help New Yorkers and visitors alike “make time wait,” The Last Serve Bar invites fans to keep the spirit of the US Open alive long after match point.
“The US Open captivates New York City in a way that goes far beyond tennis. It’s a cultural event that brings the city together,” said Aleco Azqueta, Global Vice President of Marketing for GREY GOOSE vodka. “This year, we wanted to celebrate the icons and rituals that make New York so special. 2026 has been the year of New York City, and the US Open has become synonymous with summer in New York. What better way to celebrate than by raising a GREY GOOSE Honey Deuce® with Josh Hart following the Knicks’ first championship in 53 years? Whether at The Last Serve Bar or courtside at the US Open®, we’re creating more ways for New Yorkers and visitors alike to come together, embrace the spirit of the city and ‘make time wait.'”
For nearly two decades, the GREY GOOSE Honey Deuce® cocktail has become far more than the Signature Cocktail of the US Open. Its influence extends well beyond the tournament, appearing on seasonal menus at bars and restaurants nationwide and inspiring official US Open merchandise. Following another record-breaking year, purchases of the GREY GOOSE Honey Deuce® cocktail rose 32% year-over-year in 2025, continuing its rise as the biggest cocktail in sports.
This year, GREY GOOSE will have branded cocktail bars serving the pink-hued drink in several locations at the USTA Billie Jean King National Tennis Center: The Food Village, Grandstand, Louis Armstrong Stadium’s concourse, the promenade level of Arthur Ashe Stadium, and eleven mobile bars throughout the center.
For more information, including the official GREY GOOSE Honey Deuce® cocktail recipe, please visit www.greygoose.com.
Hi-res imagery of the GREY GOOSE Honey Deuce®, Josh Hart, and The Last Serve Bar is available for download here.
About GREY GOOSE vodka:
Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.
The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Altius, GREY GOOSE® Berry Rouge, GREY GOOSE® La Poire, GREY GOOSE® L’Orange, and GREY GOOSE® Le Citron Flavored vodkas.
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The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Press Contacts
Nike Communications – greygoose@Nikecomm.com
Carmen Wharton – cmwharton@bacardi.com
Aviva Didia – atdidia01@bacardi.com
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